The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Causecast, the premiere global SaaS technology company helping organizations build irresistible giving and volunteering programs, and Versaic, the leading provider of corporate contribution, grants, and sponsorship program management solutions, have introduced an integrated software solution that combines best of breed tools for volunteering and giving, delivering greater insight, efficiency and impact to their clients. Companies will now be able to draw on Causecast and Versaic’s combined 20+ years of CSR, cause marketing and employee engagement expertise and benefit from complete, trusted, and scalable software to amplify their impact.
Cereal brand Kashi has long been in the organic food space. In fact, it was the first to launch an organic cereal back in 2002, according to Take Part. Now, in an effort to keep up with demand, Kashi is offering a new way to encourage farms to transition to organic. This week the brand announced it will be introducing a "Certified Transitional" label on certain cereals.
‘Impact for Change’ is a programme of work by Corporate Citizenship which helps companies around the world to measure, improve and effectively communicate their impacts on society.
“Delivering a better future is not just an option, it’s a necessity. There is no Plan B,” urged Lise Kingo, Executive Director, UN Global Compact, as she opened the fourth and final plenary of the 5th GRI Global Conference. Lise Kingo’s speech set the stage for a lively debate on the importance of trust and transparency for building better businesses, stronger economies and a more sustainable world.
20 May 2016, Amsterdam. Today the UN Global Compact and GRI announced a renewed Memorandum of Understanding at the 5th GRI Global Conference outlining continued collaboration over the next three years, notably in support of the United Nations Sustainable Development Goals (SDGs).
The second day of the 5th GRI Global Conference opened on Thursday 19 May, with breakfast sessions on emerging sustainability topics and the plenary on 'Innovation for Sustainable Development - The Role of Private Sector Collaboration'. Delegates took part in break out sessions on myriad topics including human rights reporting, creating shared value and disability reporting. The day concluded with the plenary session on 'Using Sustainability Data to Enable Transformational Change' and the GOLD Community Celebration. Watch now
GreenBiz Group has been named the official livestream partner for the Clean Energy Ministerial (CEM) Public-Private Action Summit, an all-day event on June 2 in San Francisco.
The summit is part of CEM7, the seventh annual gathering of energy ministers from the world’s largest and most forward-leaning countries working together to accelerate the global transition to clean energy. The United States hosted the first CEM meeting in Washington, D.C., in 2010.
Michelle DiTondo, SVP of Human Resources for MGM Resorts International, discusses new ways her company is working to fill the 1,000+ jobs it has available at any given time.
19 May 2016, Amsterdam. Today, international sustainability standard setter GRI announced its newest technology initiative, the Digital Reporting Alliance, on the second day of the 5th GRI Global Conference. The Digital Reporting Alliance will address two key challenges in sustainability reporting: the lack of structured data and the lack of demand for digital reporting. The initiative will create the technical infrastructure for digital reporting by promoting an XBRL taxonomy and a platform for filing digital reports. The founding of the alliance coincides with the release of the first set of exposure drafts of GRI Sustainability Reporting Standards which are now available for public comment.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
