What may sound at first glance to be “touchy-feely” management advice turns out to be solid guidance to corporate executives and managers strategizing about “bullet-proofing” their companies and brands for the immediate and the long-term. Dimitar Vhalov, the Director of Content for Sustainable Brands, explains in our Top Story the importance of “purpose” for companies as the enterprise is made more resilient and focused as part of “future-proofing,” especially for brand marketers.
On the heels of the historic signing of the Paris Climate Agreement, the nonprofit sustainability group Ceres will bring together 500 business, investor and nonprofit group leaders to discuss how leading businesses in key industries are responding to sustainability challenges and combating climate change threats on a rapidly warming planet.
Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.
Half of Latinos admit to using their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7-in-10 (68%) text behind the wheel.
Sometimes boldly going where no brand has gone before can be a lonely voyage. Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.
LG Electronics USA and Best Buy are wrapping up Earth Month by encouraging consumers to “Flip Your Fridge” with a nationwide awareness campaign and sweepstakes in cooperation with The Rachael Ray Show and the U.S. Environmental Protection Agency (EPA).
CSRHub COO and Cofounder Cynthia Figge will be speaking at the Annual Impact Conference at Sustainatopia on Monday, May 2nd in San Francisco, California.
April is Prevention of Cruelty to Animals Month -- a month dedicated to raising awareness of the issues facing animals, from dog fighting to puppy mills, and more. With this in mind, we at NetSuite.org, wanted to highlight and celebrate a handful of nonprofit organizations who go above and beyond to protect and save animals – not just in April, but 365 days a year. Luckily for us, they’ve also chosen to use NetSuite to help them run their programs-- whether that program be distributing microchips or making handmade dog leashes and donating part of the proceeds to rescue animals.
As part of CBRE’s commitment to diversity and inclusion, and to recognise the achievements of women in the workforce, the Brisbane chapter of CBRE’s Women’s Network recently hosted an evening of conversation and canapés.
In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
