The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
For over three decades, our Gas Operations team, along with dedicated retired employees, has been making a significant impact on our community by raising funds to provide turkeys for local beneficiaries in time for Thanksgiving.
Like the entire telecommunications industry, T-Mobile has been closely monitoring ongoing reports about a series of highly coordinated cyberattacks by bad actors known as “Salt Typhoon” that are reported to be linked to Chinese state-sponsored operations.
The Chief Sustainability Officer (CSO) role has become an accepted part of the C-suite in recent years as regular sustainability reporting is now a best practice for the largest U.S. publicly-traded companies.
Fifth Third is celebrating a decade of leadership in supplier diversity, and the bank’s award-winning supplier diversity program was in the spotlight at this year’s NMSDC Annual Conference & Exchange in Atlanta, Ga. last month.
The month of September is always busy in New York City, with gridlock spreading across Manhattan when the General Assembly of the United Nations brings leaders of close to 200 sovereign entities to UN headquarters for plenary sessions and many side sessions.
Join us for a post-COP29 webcast on 5 December to hear first-hand reflections and implications from external speakers and KPMG leaders on the ground at COP29.
About 85 percent of chief investment officers say environmental, social and governance information is an important factor in their investment decisions, yet the majority want to hear more from companies about ESG.
CECP’s CEO Investor Forum, the premier platform that brings CEOs and investors together to discuss Integrated Long-Term Plans, hosted eight CEOs and CFOs from the world’s largest companies on AI.
The Baker Hughes team is proud to have been involved in COP in recent years and is supporting conversations in Baku from this week, with several key speaking engagements and collaboration activities.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
