The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
19 January will mark one year since the Opening Ceremony of the Winter Youth Olympic Games (YOG) Gangwon 2024, the beginning of an event that highlighted outstanding athletic performances, the remarkable dedication of volunteers, and the engagement of young people in sport.
Renaissance94 (Ren94), a leading social impact organization dedicated to advancing climate resilience and founded by civic leader Daniel Blackman, is proud to announce its partnership with 3BL.
One of the highlights of the GreenBiz 25 conference for sustainable business leaders, the Women in Sustainability Leadership Awards (WSLA Awards) will be presented at the 11th annual WSLA Awards ceremony Feb. 11, 2025, 6 pm – 8:30 pm MST at the Meritage Terrace of JW Marriott
The story of Bacardi began on February 4, 1862, when Don Facundo Bacardí Massó opened a small tin-roofed distillery on the outskirts of Santiago de Cuba.
The 2025 World Economic Forum’s Annual Meeting, held under the theme “Collaboration for the Intelligent Age,” brought together approximately 3,000 attendees from over 130 countries.
Leo's pharmaceutical career began unexpectedly when a friend leaving for military service asked him to fill his role at one of Viatris' legacy companies.
Inogen Alliance is an official sponsor of the upcoming tenth annual Global Water Stewardship Forum with the Alliance for Water Stewardship (AWS), for the third year. The forum runs from 24-25 June 2025 in Edinburgh, Scotland.
Inogen Alliance is pleased to announce the addition of a new Associate company, Terra Nexus in Dubai, UAE. The addition of this new Associate provides crucial complimentary coverage in this region expanding environmental services and expertise.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
