The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Get ready for one of the most anticipated gatherings of corporate communicators this year! Corporate Communications: Driving the Business Forward, hosted by The Conference Board, will take place on March 6-7, 2025, in Brooklyn, NY.
The Healthcare Plastics Recycling Council (HPRC) is pleased to announce the appointment of Tracy Taszarek as its new Executive Director. Tracy succeeds Peylina Chu, who is retiring from Antea Group after a distinguished career.
Whole Foods Market Foundation is on a mission to nourish people and the planet by providing access to essential resources to improve nutrition and create opportunities for financial stability.
Whole Foods Market Foundation, a 501(c)3 non-profit organization dedicated to nourishing people and the planet by helping to advance healthy food access, nutrition and economic opportunities, announced today that it has appointed Daniel Zoltani to Executive Director.
Whole Cities has opened its annual Newark Fresh, Healthy Food Access Grant window to offer financial support to locally led organizations working to expand access to fresh, healthy food and nutrition education initiatives.
The Biomimicry Institute will host a Demo Day on February 12, 2025 for the current cohort of climate tech startup companies participating in the Ray of Hope Accelerator.
Product designs from CNH’s global construction brands CASE Construction Equipment and New Holland Construction have been honored with two Good Design Awards.
The Fastmarkets Circular Steel Summit in Houston, Texas, brought together stakeholders and industry leaders from the scrap-to-steel supply chain this week to review the latest trends, technologies, and market dynamics driving scrap and secondary materials activity
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
