The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Chief Executives for Corporate Purpose (CECP) invites media, companies, and institutional investors to attend the CEO Investor Forum—a free in-person event and live-streamed —focused on responsible long term artificial intelligence (AI) business strategy.
Lieutenant General Smith will share what it means to be a fearless and compassionate servant leader. Gain invaluable insights on decision-making, risk management and accountability. Join PNC for this special event honoring Veterans Day and Military Family Month.
LYB Executive Vice President of Circular and Low Carbon Solutions Yvonne van der Laan recently spoke with Sustainable Plastics during the 2024 Fakuma tradeshow held in Friedrichshafen, Germany.
To help meet global reporting demands, IR Magazine and Governance Intelligence are hosting the Corporate Reporting Forum, a key event for investor relations, sustainability and governance professionals, on November 6 in New York.
CNH brand, CASE Construction showed off its innovative equipment for the agricultural and construction sector in the 20th edition of the Agro Vidas fair.
Abbott (NYSE: ABT) is partnering with the Big Ten Conference and its 18-member university athletic departments to boost the U.S. blood supply through a blood donation competition.
Are you hearing the increased buzz about new rules, regulations, standards, and accounting directives designed to expand corporate sustainability reporting focused on ESG topics and issues? Will your company be required to report? Are you ready to report?
In early October, over 20 EHS professionals, representing 12 different technology companies in the data center space, came together for EHSxTech, hosted at Salesforce in Chicago.
Fifth Third broke ground yesterday on a new financial center in the West Englewood neighborhood on the storied South Side of Chicago, one of five centers the Bank is opening in a low- and moderate-income (LMI) or high minority (HMT) population census tract this year.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
