The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The Healthcare Plastics Recycling Council (HPRC) is excited to announce the addition of Envetec Sustainable Technologies (“Envetec”) to its growing membership.
As our loyal newsletter readers know, G&A Institute has been doing annual research on sustainability reporting trends for well over a decade. We recently released our 13th annual edition of Sustainability Report in Focus
Products from world-class equipment, services and technology company CNH brands, Case IH and New Holland, have been honored with 2024 EIMA International Technical Innovation Awards.
Changing the world is hard work, and talking about it can be even harder. Platinum empowers companies to turn complex sustainability initiatives into clear, engaging narratives that drive business impact.
Aligned organizations Cascale and Worldly held a first-ever joint event during New York Climate Week. Cascale (formerly the Sustainable Apparel Coalition) is the global nonprofit alliance for the consumer goods industry; Worldly is the exclusive platform for Cascale’s Higg Index
Marathon Petroleum's Los Angeles refinery recently hosted open houses at its Wilmington and Carson sites, drawing hundreds of attendees to meet with refinery staff and learn more about the facility.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
