The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
These Olympic Games were the first to be planned and delivered in line with the reforms of Olympic Agenda 2020. They were younger, more inclusive, more urban and more sustainable.
In a spectacular, star-studded Closing Ceremony, Paris handed over the Olympic flag to Los Angeles as the host of the Olympic Games in 2028. But the LA28 Games are already creating benefits for their host communities, drawing on the legacy of Los Angeles 1984.
Trane Technologies announced its partnership with the Carolina Ascent Football Club, one of the eight inaugural franchises of the United Soccer League’s Super League, the newest Division One women’s professional soccer league in the United States.
Our first Shared Table conversation is more relevant than ever. The topic is in headlines every week and will really heat up this fall with United Nations Climate Week and COP 29 around the corner.
AllianceBernstein is proud to host the Emerging Markets Investors Alliance (EMIA) 8th Annual ESG Engagement Conference, at our London office on September 16.
In the same year it celebrates 60 years of tractor production, the New Holland plant in Basildon, England, has built its two millionth tractor, a feat managed by only a handful of such facilities across the world.
Earlier this year, more than 400 students from across the state participated in Michigan Hospitality Foundation’s (MHF) ProStart Invitational sponsored by KitchenAid.
SB’24 San Diego will convene for its 18th edition, uniting 1,200+ sustainability and brand leaders, 200+ speakers, and 50+ exhibiting brands who see environmental and social innovation as critical drivers of long-term business success.
Don’t miss the opportunity to learn from industry leaders on how they’re getting a head start on managing the growing demands of non-financial reporting and paving the way towards ESG excellence.
In May, Cisco ThousandEyes hosted its third annual Partner Connection – an event dedicated to sharing ideas, creating connections, and engaging with our channel partners.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
