The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
The Conscious Comms Collective announces its official launch, marking a groundbreaking moment in social impact communications. This members-only, global community is dedicated to uniting communications professionals who are at the forefront of corporate social responsibility
In September, Stuart Weitzman launched the brand's Fall 2024 campaign and announced five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi with the film, “How Lovely to Be a Woman”.
Cascale, the global nonprofit alliance formerly known as the Sustainable Apparel Coalition, today launched its new podcast, "Source of Good," featuring an exclusive interview with Rick Ridgeway—outdoor adventurer, writer, and Cascale co-founder.
Rayonier, a leading timberland real estate investment trust (REIT), today announced the launch of ForestryCareers.com, a new website designed to educate students and career seekers about the diverse and rewarding opportunities available in the forestry industry.
As Hurricane Helene makes landfall in Florida later today, Duke Energy Florida is reminding customers that the company has 8,000 workers, including nearly 4,000 in The Villages in Central Florida, ready to respond to widespread power outages as soon as conditions allow.
Recently, Ringo Yu, manager, Manufacturer Climate Action Program (MCAP) at Cascale, presented information about the program at TÜV Rheinland’s series of sustainability-focused events.
How certain are you that the air in your building is clean or at least not going to make you sick? Unless your facility is equipped with indoor air quality sensors, you’re probably not sure.
As the fall approaches with cooler days, many people are swapping their wardrobes for warmer attire. Likewise, those interested in fashion are already looking at the latest collections for next year, which were recently unveiled at Fashion Weeks all over the world.
Join the International WELL Building Institute for a regional summit in London, England, where UK and European industry leaders and community members will discuss the future of healthy buildings, organisations and communities – using the WELL Standard as a framework.
The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
