VIDEO | Walmart Helps Wreaths Across America Lay 100,000 Wreaths at Cemeteries Nationwide to Honor Veterans This December

Every year, as part of its long commitment to support our nation’s military communities, Walmart helps Wreaths Across America (WAA) recognize the sacrifices of our nation’s veterans and their families through wreath laying ceremonies around the nation. Coordinated and led by local volunteers, this annual event seeks to further the WAA’s mission — Remember, Honor, Teach — ensuring that the memory of those who served our country endures.

VIDEO | Don’t Struggle With Your Utility Bills This Winter

Winter has officially hit West Michigan and the freezing temperatures have arrived. For many families the cost of keeping the heat on hits close to home.

Caterpillar Foundation, Employees and Retirees Invest $11.2 Million in United Way

Caterpillar Inc. (NYSE: CAT) employees and retirees together with the Caterpillar Foundation have pledged more than $11.2 million to United Way agencies across the United States as part of its 2017-2018 campaign. This amount includes a dollar-for-dollar matching grant from the Caterpillar Foundation. The United Way has been Caterpillar’s only annual corporate-sponsored charitable solicitation for funds to its employees and retirees for more than 60 years.

Nestlé Partners with Share Our Strength’s No Kid Hungry Campaign to Support School Breakfast Programs

Nestlé USA today announced its partnership with Share Our Strength to support the organization’s school breakfast initiatives as part of its No Kid Hungry campaign. The donation of $250,000 deepens Nestlé’s commitment to help children live healthier lives. In the spirit of today’s announcement, Nestlé CFO and Chief Transformation Officer Steve Presley will visit a local Arlington elementary school, accompanied by First Lady of Virginia Dorothy McAuliffe, who has long shared the same commitment.

Thai Union and Nestlé Launch Demonstration Boat to Promote Human Rights in Fishing Industry

Thai Union Group PCL and Nestlé have launched a demonstration boat to promote the human rights of workers in the Thai fishing industry. The boat is the first of its kind in Thailand.

The two companies, in collaboration with global non-profit Verité, renovated a standard Thai fishing boat, transforming it into a modern vessel demonstrating improved working conditions and labor standards.

The renovated boat demonstrates the standards set for boats greater than 24 meters by the International Labor Organisation’s (ILO) C188 convention for human rights at sea, as well as Thailand’s updated fisheries regulations.

How Reporting Helps Businesses Uphold Human Rights

When companies use the GRI Standards for their sustainability reporting, they assess their positive and negative impacts on economic, environmental and social issues, including human rights, and are transparent about the results. Transparency makes human rights information available, empowering NGOs and other stakeholders to hold companies accountable and provide access to remedy.

Arrow Electronics Applauds Collegiate Inventors Competition Winners

rrow Electronics congratulated Matthew Rooda and Abraham Espinoza with the University of Iowa spin-out company SwineTech for winning the top undergraduate award last month at the 2017 Collegiate Inventors Competition. The SwineTech team also walked away with the first-ever Arrow Innovation Prize at the annual competition, which advanced the pair of young innovators to the final round of judging with all expenses paid.

Brands That Are Brave, Win

In the context of higher expectations for honesty and bravery about what really matters in our lives, BBMG partnered with Planned Parenthood Federation of America to empower women with confidence, clarity and control around their sexual and reproductive health. The organization’s new app, Spot On, a birth control and period-tracker enables women to track their menstrual cycles, manage their birth control and learn more about their bodies. While developing their launch campaign, we identified five strategies for shifting behavior through bravery.

Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

In Search of the Most Community-Minded Companies in the Nation, Points of Light Launches Survey for the 2018 Civic 50

Washington, D.C. (Dec. 14, 2017) – This week, Points of Light opened the survey for the 2018 Civic 50, an annual initiative that recognizes the 50 most community-minded companies in the nation each year. Now in its sixth year, the Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business.

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