Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

The Cause Marketing Master Series Presents "Effective Call to Action Campaigns"

The Cause Marketing Master Series Presents "Effective Call to Action Campaigns"

Sustainability Saving the Green in Small Business

Sustainability Saving the Green in Small Business

Best Practices in Corporate Responsibility: CEOs Prefer Corporate Governance over Sustainability - A blog by Aman Singh

Best Practices in Corporate Responsibility: CEOs Prefer Corporate Governance over Sustainability - A blog by Aman Singh

With Profits on the Line, 95% of Companies Continued Investing in Corporate Responsibility. 26% Say They Can’t Measure Any Responsibility Outcomes.

With Profits on the Line, 95% of Companies Continued Investing in Corporate Responsibility. 26% Say They Can’t Measure Any Responsibility Outcomes.

Taking that First Step Towards Sustainable Change

Taking that First Step Towards Sustainable Change

"The only way of discovering the limits of the possible is to venture a little way into the impossible." (Arthur C. Clarke)

"The only way of discovering the limits of the possible is to venture a little way into the impossible." (Arthur C. Clarke)

GRI announces start of Public Survey for Construction & Real Estate and Event Organizers Sector Supplements

GRI announces start of Public Survey for Construction & Real Estate and Event Organizers Sector Supplements

Eat Your Sandwich Bag Along with Your Sandwich

Eat Your Sandwich Bag Along with Your Sandwich

Creating CSR Conversations with Social Media

Creating CSR Conversations with Social Media

Governing in a New Era: Lessons Learned

Governing in a New Era: Lessons Learned

Green living Pays Off

Green living Pays Off

Sustainable Custom Jewelry Company Thrives in Down Economy

Sustainable Custom Jewelry Company Thrives in Down Economy

Sustainable Brands 2010 Launches Connext™ Online Community and Event Elements to Nurture Growing Community of Global Collaborators

Sustainable Brands 2010 Launches Connext™ Online Community and Event Elements to Nurture Growing Community of Global Collaborators

Valuing a Community Investment Portfolio

Valuing a Community Investment Portfolio

PepsiCo and Greenopolis Dream Machine featured on CSRWire: The Ecology of Recycling

PepsiCo and Greenopolis Dream Machine featured on CSRWire: The Ecology of Recycling

Environment

Coca-Cola Introduces HFC-Free Vending to the House of Representatives

Social Impact & Volunteering

Coca-Cola Enterprises and City of Coachella Celebrate Grand Opening of First LEED Certified Facility

Be Green Packaging LLC Lives the Color at Earth Day Celebrations Around the Country

Be Green Packaging LLC Lives the Color at Earth Day Celebrations Around the Country

Awards, Ratings & Rankings

Committee Selected to Develop Emissions Inventories, Offsets, and Reduction Credits Standard

Financial Reform Just A Subway Ride From Wall Street

Financial Reform Just A Subway Ride From Wall Street

Benefits of a Sustainable Work Environment

Benefits of a Sustainable Work Environment

Wallboard: No Longer a Dry Subject

Wallboard: No Longer a Dry Subject

Catch ‘Em Doing Something Right

Catch ‘Em Doing Something Right

Corporate Responsibility Salary Survey 2010 results out!

Corporate Responsibility Salary Survey 2010 results out!

51 Great Sites For Corporate Social Responsibility and Sustainability

51 Great Sites For Corporate Social Responsibility and Sustainability

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...

Growth Through Sustainability

Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...