Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Responsible Business & Employee Engagement

Telemark Diversified Graphics Partners With The Arbor Day Foundation to Launch Company Reforestation Program

he Arbor Day Foundation has announced that Telemark Diversified Graphics is committed to partnering with the Foundation to plant 30,000 trees in the Mississippi River Valley. The partnership was launched by Telemark as part of their sustainability efforts, and the program will be supported by a percentage of Telemark sales over the course of three years, with plans to continue the program long-term.

Responsible Business & Employee Engagement

From Dairy Farm Girl to Attorney for General Mills

This is the latest post in our “You Grow, Girl!” series highlighting female farmers – from the northern reaches of Canada to the heartland of the U.S. From the western coast of Africa to the rolling hills of France and beyond. The series amplifies the voices of female farmers, who play vital roles in agriculture worldwide. Here, they share their unique perspectives on food, family and farming. This post is from Annette Frawley.

Responsible Business & Employee Engagement

Barclays Dare to Be: Enhancing Employment Skills in Singapore

Emma Guy and Anubhav Mehrotra helped create the Dare To Be programme in Singapore. The eight-week programme, delivered by Barclays in partnership with non-profit organisations, supports young people from economically disadvantaged backgrounds to develop their work skills and job prospects. The co-founders tell us about the satisfaction they get from widening students’ horizons.

Responsible Business & Employee Engagement

Electronic Payments Made Through the Benevity Platform Reach an All-Time High of 87 Percent

Benevity, Inc., the global leader in corporate social responsibility and employee engagement software, announced that electronic payments made to charities and nonprofit organizations through its platform have reached an all-time high. 87 percent of total employee and corporate donations processed through Benevity are sent electronically, providing charities and nonprofits with the most accurate, reliable, efficient and cost-effective way of receiving funds.

Responsible Business & Employee Engagement

6 Reasons Retail Brands Should Invest in Corporate Social Responsibility

At the Shoptalk retail show in Las Vegas, Narayan Iyengar, SVP, digital and ecommerce for Albertsons Companies, explained that the company can’t “out-Amazon Amazon.” Instead, Albertsons plans to focus on highlighting its ties to local communities.

Responsible Business & Employee Engagement

The Intersection of the Employee Experience and Corporate Citizenship

Corporate citizenship and HR stakeholders can work together to enhance the Employee Experience. These professionals will have the opportunity to meet, network, and learn at The Employee Experience Summit in Chicago on May 17th.

Media & Communications

TransCanada Releases 2017 Corporate Responsibility Report

TransCanada Corporation has released its 2017 Corporate Responsibility Report, providing a comprehensive update on our performance on environmental, social and governance topics that matter most to the stakeholders, Indigenous groups, landowners and communities involved with or affected by our business across North America.

Awards, Ratings & Rankings

SC Johnson Named No. 1 2018 Best Workplace in Central America

SC Johnson Central America has been recognized as the top 2018 Best Workplace by the Great Place to Work® Institute, ranking No. 1 on this year’s list of companies. This is the 11th consecutive appearance in the rankings for SC Johnson Central America, and the third consecutive year being ranked No. 1.

Energy

Nestlé Waters Plant in Sacramento Now Powered Entirely by Clean Energy

Nestlé Waters North America, in partnership with SMUD, today announced agreements that will allow its facility in Sacramento, California to be powered by 100% renewable energy. The agreement is a major step towards parent company Nestlé’s global goal to transition to 100% renewable electricity use in its operations.

The clean, renewable electricity generated by SMUD will be used by Nestlé Waters North America to produce sustainably-sourced, healthy beverage options for Californians, including the company’s Arrowhead® Brand Mountain Spring Water and Nestlé® Pure Life® Purified Water. By transitioning its electrical power needs to renewable sources, the carbon footprint of the Nestlé Waters factory will be reduced by more than 21,279 metric tons of carbon dioxide over the next three years.

Energy

GM and Bloomberg to Buy Energy From New Enel Wind Farm

General Motors and Bloomberg LP have invested in long-term power purchase agreements (PPAs) with Enel’s new wind farm, which is under construction in Illinois. Enel, through its US renewable company Enel Green Power North America, Inc. (EGPNA), started construction of the 185 MW HillTopper, its first wind farm in the US state of Illinois.

Responsible Business & Employee Engagement

How Offices Can Do More to Improve Sustainability

Sometimes, the environmental impact of our working lives can seem so outside our personal control. It’s easy to get complacent, even self-congratulatory (“we’ve gone paperless!” – even if the power and ventilation to keep those office computers running is hardly environmentally friendly).

Media & Communications

US Corporate Leader Shares His Thoughts on Sustainability – EDF’s Fred Krupp Interviews Tom Linebarger of Diesel-Maker Cummins

Fred Krupp is head of the two-million-member Environmental Defense Fund (EDF), a leading global not-for-profit that creates “transformational solutions” to address environmental problems by linking economics, law, science and innovative private-sector partnerships. Since the mid-1980s he has been a very vocal thought leader, activist, and champion for change on various climate change issues, striving to use the power of the marketplace to protect the global environment.

Research, Reports & Publications

For First Time, New Measure Can Capture a Company’s “Total Social Investment”

In a groundbreaking study released by CECP: The CEO Force for Good, the way companies calculate and report on their various programs and initiatives to improve society will fundamentally shift. In its report “What Counts: The ‘S’ in ESG, New Conclusions,” CECP, with support from Cisco, introduces an aggregated calculation called “Total Social Investment (TSI).” The calculation is a forward-looking reflection of the innovative ways companies invest in society. TSI offers a high-level and comparable snapshot for use by investors and other stakeholders to determine the value created by the “S” efforts in Environmental, Social, and Governance (ESG) measures.

Philanthropy & Cause Initiatives

Every Child Deserves Love

For the past four years, Alex has known the love of a forever family, but for the first five years of his life, things weren’t as happy.

Education

National FFA Organization, John Deere and Discovery Education Team Up to Introduce the Next Generation of Manufacturers to Innovative and Accessible Careers In STEM

The National FFA Organization, John Deere, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are teaming up to host a new Virtual Field Trip entitled John Deere: Careers that Innovate on Thursday, May 3, 2018 at 1:00 p.m. ET/10:00 a.m. PT. During this immersive experience, high school students will take a tour of the John Deere facility in Moline, Ill., where they will be introduced to a range of interesting career paths, including: marketing, engineering, supply chain management and production.

Media & Communications

Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from.

But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

With profound differences in how Millennials shop, seek information and share content, how do you re-imagine your cause to reach, engage and inspire a new generation?

BBMG recently partnered with the ASPCA to concept and design a campaign to mobilize Millennials as the generation that can end puppy mills.

Responsible Production & Consumption

Tetra Pak to Develop Paper Straws for Its Portion-Size Carton Packages

Tetra Pak aims to launch a paper straw that is suitable for its portion-sized carton packages before the end of the year, as part of a broader programme to help address the issue of plastic straw waste.

Straws play an integral functional role on portion packages, but if not properly disposed of, they then become part of the plastics waste problem. The company has been working to encourage consumers to push straws “back in the pack” once empty, so they can be collected along with the rest of the package. Now, work is under way to develop a paper straw that is suitable for use on its portion-size carton packages.

Sustainable Development Goals

Earth Day Essity Style

Essity Employees from all around the country participated in Earth Day activities to help their communities! Here are some of the ways that we are helping to make the world a better place.

Barton employees, "The Litter Getters," worked hard with some roadside pickup, filling eight contractor-size garbage bags with trash.

Georgeanne Hall from our South Glens Falls location taught first graders about recycling, and led a tickle plant potting activity with fourth grade students.

At the North American headquarters in Philadelphia, employees were reminded of ways that they can do their part year-round and commit to good recycling practices. The Cira Centre also hosted an event to show the tenants the Environmentally Friendly Cleaning practices of the building.

Green Infrastructure

Mass Transit Goes Green: Electrified Bus Programs Delivering on the Promise of Zero-Emission Transportation Options for Cities

Growing interest in high efficiency, pollution-reducing transit options is propelling investment in new electrified mass transit projects across the United States. Reflecting this trend, Black & Veatch announced it has completed the charging station infrastructure that powers Washington, D.C.’s new electrified mass transit project – the latest move by U.S. cities to reimagine how to sustainably move people across urban landscapes and experience the benefits of clean transportation, both on and off the bus.

Education

Creating Employee Education with Upward Academy

Upward Academy would not have been successful without the innumerable individuals and departments from within Tyson Foods who have lent their commitment and support as well as considerable expertise to help bring it to life. It is a clear example of the 5Cs, born out of a genuine desire to bring stability to our team members and help them and their families secure a place in the community. Together as a company, we’ve built something special.

Awards, Ratings & Rankings

The ACMG Foundation for Genetic and Genomic Medicine Announces the Four Recipients of the 2018 Shire/ACMG Foundation Next Generation Fellowship Awards

Philanthropy & Cause Initiatives

Ecolab Provided 665 Tons of In-kind Product Donations in 2017 to Aid Global Disaster Relief

Ecolab Inc. continued its commitment to supporting communities in need throughout 2017 by providing 665 tons of cleaning, sanitizing and public health products, valued at more than $5 million, to support natural disaster relief efforts throughout the world. Through partnerships with non-profit organizations, Ecolab’s products supported relief efforts in areas affected by natural disasters in North and South America, Europe and Asia.

Education

New Study Offers Key Insights for Guiding Generation Z Talent From Campus to Corporate Life

Sodexo, a food services and facilities management company committed to improving Quality of Life, announced today the publication of a new white paper, Guiding Gen Z from Campus to Corporate Life: What College and University Administrators and Talent Recruiters Need to Know.

Responsible Business & Employee Engagement

BSR Welcomes Four Business Leaders to Its Board of Directors

BSR today announced the recent addition of four respected business leaders to its board of directors, bringing new depth and expertise to the organization’s mission to create a just and sustainable world.

Philanthropy & Cause Initiatives

iCause Partners With the Recovery Center of Medina County

"We have many programs and events to support the recovery community and we are always looking for volunteers to help out at the center. iCause is the perfect fit for our organization because it allows us to manage events and volunteers in one place. iCause's concept of strengthening and building communities also ties in well with our mission to connect and empower those in recovery." Jessica Hazeltine, Administrative Manager

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...