6 Reasons Retail Brands Should Invest in Corporate Social Responsibility
By Charlie Vanek
Originally posted on Multichannel Merchant
At the Shoptalk retail show in Las Vegas, Narayan Iyengar, SVP, digital and ecommerce for Albertsons Companies, explained that the company can’t “out-Amazon Amazon.” Instead, Albertsons plans to focus on highlighting its ties to local communities.
With significant competition from Amazon though, more such chains might want to follow Albertsons’ leads and take a “People, Planet and Profit” approach that is key to attracting and retaining socially conscious customers and employees.
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