After nearly five years, a team of John Deere managers recently returned to three villages in rural Rajasthan, India, with great anticipation and a simple purpose: to see whether the Joint Initiative for Village Advancement (JIVA) was living up to its name.
JIVA, which means “life” and “livelihood” in the local Mewari dialect, is a joint project of the John Deere Foundation and PYXERA Global that is designed to empower smallholder farming communities to improve their lives through agricultural training, educational enrichment, and capacity-building. The John Deere team, which included Chairman and CEO Sam Allen, first recognized the project’s potential while volunteering in the same villages in 2011.