News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Tree in a burning forest

Environment | International Paper

National Forest Week: How International Paper Helps Restore Longleaf Ecosystems

National Forest Week, held annually during the second week of June, raises awareness for the 193 million acres of National Forests across the United States and the benefits these landscapes provide.

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Responsible Business & Employee Engagement

Consumer Trends That Will Help Communicators in 2020

This Porter Novelli/Cone Gen Z Purpose Study establishes what makes potential customers tick, the stimuli that motivate them, and how their habits and preferences are evolving.

Philanthropy & Cause Initiatives

Comerica Bank, KPMG's Family for Literacy Donates 4,000 New Books to Benjamin Franklin International Exploratory Academy

Comerica Bank and its community partner KPMG’s Family for Literacy Dallas donated 4,000 new books to Benjamin Franklin International Exploratory Academy library on Thursday, Jan. 30.

Sustainable Finance & Socially Responsible Investment

Investors Have a Fiduciary Responsibility to Combat the Climate Crisis

Investors should consider long-term climate and environmental risks as fundamentally material, and act accordingly. Prioritizing ESG and using all the tools of active ownership to hold portfolio companies accountable for environmental harms.

Diversity & Inclusion

‘The Voice of Blind People Hasn't Been Heard’: Inside the Fight for Audio-described Ads

.@ProcterGamble Company Accessibility Leader Sam Latif decided to lead the drive for audio-described ads and was blown away at how easy it was to produce an inclusive spot for consumers who are blind and visually impaired.

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Responsible Production & Consumption

Cocoa For Good

Supporting our cocoa communities is more than an investment—it’s about enabling lasting and systemic change.

FSG Reimagining Social Change

Philanthropy & Cause Initiatives

New Blog: The Importance of Framing for Foundations Engaging on Equity

It’s not always what you say, but how you say it.

Environment

This Is How the IOC and the Olympic Games Are Addressing Climate Change

Here's how the International Olympic Committee and the Olympic Games are addressing climate change.

Social Impact & Volunteering

The City of Detroit and FCA Seek Artists to Paint One of the Largest Municipal Art Installations in Detroit's History

This Valentine’s Day, FCA will join Detroit’s Office of Arts, Culture and Entrepreneurship and City Walls Detroit murals program in showing the city some love.

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Energy

Wide Bandgap Technology Enables Future Solar Power Solutions

However, without appropriate technology that is able to deliver energy efficiently and at a comparable price point to existing technology, many government-backed initiatives to promote solar power are unlikely to be wholly successful.

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Responsible Business & Employee Engagement

Schneider Electric's Commitment to Sustainability Recognized at Davos

Schneider Electric was ranked among the “Global 100” most sustainable companies by Corporate Knights for the seventh year running, coming 29th overall and first in its category.

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Education

"You’ve Got to See It, to Be It.” Bristol-Myers Squibb Partners with W.E.B. Du Bois Scholars Institute

"You’ve got to see it, to be it.” This quote by American activist Marian Wright Edelman embodies the personal and professional philosophy of Charlotte Jones-Burton , M.D., M.S, Cardiovascular Development Team Lead, Bristol-Myers Squibb.

Philanthropy & Cause Initiatives

Adobe Partners With Teach for America to Bring Creativity to Classrooms

At Adobe we believe that everyone is creative. Creativity is not exclusive or a special gift endowed only upon a lucky few.

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Social Impact & Volunteering

Helping Connect Rural Communities in Argentina

The rural town of Tandil relies on its road network to not only enable people to keep in touch with one another, but also to ensure these rural, and sometimes remote businesses, are able to bring their products to market.

Education

APIA Scholars Rings in Lunar New Year With $1.2 Million Donation From Wells Fargo

Asian & Pacific Islander American (APIA) Scholars, the nation’s largest non-profit organization dedicated to the higher education needs of the APIA community, is ringing in the Lunar New Year with a $1.2 million grant from Wells Fargo.

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Health & Healthcare

International Paper Addresses Period Poverty in Video Submitted to Corporate Citizenship Film Festival

International Paper’s new video “Fighting Period Poverty in Our Own Backyards” has been entered in the 2020 Corporate Citizenship Film Festival, hosted by the Boston College Center for Corporate Citizenship.

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Education

Cisco Networking Academy Creates a Much-Needed Skills-to-Job Pathway for Diverse Midwest Students

Characterized as a ‘job machine,’ the US economy has had several years of prosperity and solid job growth. But this doesn’t mean that it’s prosperous for all Americans and all job sectors.

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Philanthropy & Cause Initiatives

PNC Helps Children and Communities Grow Up Great

Now in its 15th year, PNC’s Grow Up Great has served more than 5 million children in the U.S. through early childhood education grant-funded programs, educational materials and mobile engagement tours.

Responsible Business & Employee Engagement

Who Do You Trust? It Might Depend on Your Generation

In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness.

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Philanthropy & Cause Initiatives

Bacardi Launches Shake Your Future in Spain, a Training Program in the Art of Cocktails to Address Youth Unemployment

With a high rate of youth unemployment, which in Spain is around 32%, and a significant shortage of skilled workers in the industry, this project aims to address both challenges, helping young people have better prospects for the future.

Philanthropy & Cause Initiatives

Protein Saves the Day

Shelf-stable protein is essential during disasters. Victims and aid workers need long-lasting nourishment and most protein sources spoil quickly when the power is out.

Research, Reports & Publications

Porter Novelli Featured in IPR Top 14 PR Research Insights

We are thrilled to share that Porter Novelli was featured in IPR's Top 14 Public Relations Research Insights of 2019!

Discovery Education

Education

Reduce Barriers to College Entry With Scholarship Support for Your Students

Scholarships are a valuable resource that can help ease the path to higher education. The scholarship application process is critical, but may be unfamiliar to students and their families.

Media & Communications

Best of Super Bowl Ads Feature Inclusive Messages, Highlight Sustainability Practices and Urge Us to Donate

Take a look at our roundup of Purpose-driven Super Bowl campaigns that caught our eye.

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Media & Communications

Activated and Engaged: How to Grow and Retain Your Workforce by Sharing Purpose

Coming off another year when job growth outpaced national unemployment totals, companies looking to recruit top talent have never been under more pressure to differentiate themselves.

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Supply Chain & the Circular Economy

Video: Hershey's Almond Story

"We want this land to stay good, strong, and viable." Watch this video about the full cycle of the California almonds used in Hershey Chocolate.

Latest Campaigns

  1. Sustainability by Antea Group
    At Antea Group, we believe the best sustainability programs integrate sustainability into core business practices, we identify and act on relevant...

  2. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

  3. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...

  4. Sustainability- Carnival Corporation's Way of Doing Business
    Carnival’s approach to sustainability is a full-time commitment; it is not a cost of doing business, it is a way of doing business. We at Carnival...

  5. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...

  6. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...

  7. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...

  8. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...

  9. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...

  10. Southwire Giving Back
    Our neighbors depend on us, just as we depend on them, so we are committed to improving the quality of life in the communities in which we work. At...

  11. Carbon Footprint
    We are accelerating our efforts to help build a low-carbon economy and avert the worst impacts of climate change. Our goal to reduce our GHG emissions...

  12. Environmental Sustainability
    As sustainability leaders, we implement our sustainability strategy across all company activities along the entire value chain, from raw materials to...

  13. Corporate Social Responsibility
    Corporate Social Responsibility

  14. Corporate Social Responsibility
    Corporate Social Responsibility

  15. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally