We are proud to announce that as of year-end 2015, 77% of Safeway’s fresh and frozen seafood and 99% of private label frozen packaged seafood met our Responsible Sourcing Commitment. Since setting this ambitious goal in 2010, Safeway (including Carrs, Randalls, Tom Thumb, Vons, and Pavilions) has transitioned over 29 million pounds of seafood to environmentally responsible sources. To help reach this major milestone, we partnered with FishWise, an environmental non-profit that promotes the health and recovery of ocean ecosystems through environmentally and socially responsible business practices.
