On February 18, 21st Century Fox and the National Geographic Channel launched a new social media campaign to drive support and awareness for girls' education. The initiative extends through March 10, giving viewers the chance to celebrate this year's International Women's Day by taking part in the campaign and contributing to the education of the more than 60 million young women who are out of school around the world. In celebration of National Geographic Channel's global broadcast premiere of "He Named Me Malala" on February 29, the campaign asks viewers to tweet with the hashtag #withMalala or change their Facebook profile to a special campaign video. For every post, 21CF will donate $1 to the Malala Fund, a nonprofit that empowers girls globally through education, up to $50,000.
