News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Focus for maximum impact

Focus™ is 3BL’s premier product, a comprehensive suite of proprietary tools and expertise to optimize your impact programs with precision and purpose.

Discover Focus

Smarter impact communications

Power your message with data, insights and confidence

Find out more at 3BL.com

Diversity & Inclusion

Viacom Diversifies Vendor Pool, Echoing Internal Culture

Sustainable Development Goals

CSR Now Drives Business as Usual

In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

Environment

HP Used Eight Million 'Ocean-Bound' Plastic Bottles in Products Last Year

80% of HP ink cartridges now contain 45-70% recycled content and all toner cartridges contain at least 10% recycled content. In total, more than 8.3 million "ocean-bound" plastic bottles were used for HP products in 2017.

Philanthropy & Cause Initiatives

The JetBlue Foundation and Organization of Black Aerospace Professionals (OBAP) Host Hands-On Aviation Camps in Seven JetBlue Cities

This summer, the JetBlue Foundation has partnered with the Organization of Black Aerospace Professionals (OBAP) to host seven Aviation Career Education (ACE) Academy summer camps for future aviators. Thanks to a grant from the JetBlue Foundation, OBAP was able to bring the program to additional cities this year. The camps were held in seven different locations – New York, Boston, Orlando, Fort Lauderdale, Long Beach, Puerto Rico and the Virgin Islands.

Philanthropy & Cause Initiatives

Smithfield Foods Donates More Than 36,000 Pounds of Protein to Harvesters—The Community Food Network

Smithfield Foods, Inc. and Price Chopper joined forces to donate more than 36,000 pounds of protein to Harvesters—The Community Food Network. Smithfield’s contribution was part of the company’s 2018 Helping Hungry Homes® donation tour. Now in the program’s 10th year, Helping Hungry Homes® is Smithfield’s signature hunger-relief initiative focused on alleviating hunger and helping Americans become more food secure. The donation, equivalent to more than 147,000 servings, will help families fight hunger across northwestern Missouri and northeastern Kansas.

Research, Reports & Publications

INFOGRAPHIC | Sustainable Business at NRG

As with other organizations that have chosen to make sustainability part of their strategic imperative, sustainability at NRG means driving business results, reducing risk and enhancing the company’s brand value. Sustainable Business lies at the core of our five-pillar strategy because it encompasses initiatives that embed sustainability in the organization.

Health & Healthcare

Merck Reinforces Commitment to Responsible Pricing

Merck has a long history of responsible pricing. In 2017, Merck issued its second annual Pricing Action Transparency Report, which showed that net prices across Merck’s U.S. product portfolio declined by 1.9 percent. We believe that further changes are still necessary to help red

Philanthropy & Cause Initiatives

Changing Lives at the Sands Cares Fresh Start Mobile Showers

Las Vegas Sands and Clean the World teamed up in July 2017 to launch the “Sands Cares Fresh Start Mobile Showers,” as a response to the growing homelessness population in Southern Nevada, an initiative addressed by Sands Cares, the company’s global corporate giving program. The mobile hygiene unit travels across the valley offering hygiene services to those experiencing homelessness.

Philanthropy & Cause Initiatives

iCause: Helping Nonprofits Build Their Audience and Increase Engagement

iCause is proud to announce a sponsorship and advertising solution for a fraction of the normal cost. Not only can companies advertise with iCause, end users can also earn rewards for redemption with Amazon by engaging with events, worldwide. iCause provides access to millions of people on its event platform, making this the perfect opportunity for companies seeking to build their audience and increase engagement.

Energy

HPE VIDEO | Powering the Digital Economy

Emerging technologies get a lot of attention for the promise of transforming the future. But there’s not enough energy available to power the IT infrastructure to run these IT applications at their imagined scale. HPE is creating solutions to power the future sustainably.

Education

What Skills Do Young People Need to Succeed?

Many businesses face a common challenge these days: Finding enough qualified workers for an increasingly technical workplace. According to Code.org, by 2020 there will be as many as 1 million more computer jobs available than there will be skilled applicants.

Diversity & Inclusion

Voya Financial Named a Best Place to Work for Disability Inclusion

Voya Financial, Inc. (NYSE: VOYA), announced today that the company is one of 145 companies honored as a “Best Place to Work for Disability Inclusion” and included in the 2018 Disability Equality Index (DEI) in recognition of Voya’s commitment to prioritizing the inclusion of people with disabilities.

Responsible Business & Employee Engagement

TruGreen Helps to Distribute Free Trees to Communities in Need

In celebration of National Arbor Day, TruGreen once again teamed up with the Arbor Day Foundation to support the Community Tree Recovery Program. Several TruGreen branches in the areas of Buffalo, Detroit, and Boulder helped homeowners by planting trees in areas affected by natural disasters. These new trees were free and will help to replace those lost to the emerald ash borer and hurricanes of 2017.

Environment

Engaging with Children: Taking Care of the Planet

Energy

Driving Decisions With Data Dashboards: Tracking Power Plant End-User Efficiencies

Across Tetra Tech’s markets, nearly all clients share the need for actionable information that can drive decision making. Big data began bursting onto the scene some 25 years ago, inundating our information-hungry clients with megabytes and gigabytes of facts and figures that soon became a flood of petabytes and zettabytes. Managers thirsty for relevant intelligence were drowning in oceans of data, wondering what was important, what was essential, and what was urgent information.

Sustainable Development Goals

Cerro Verde, a Freeport-McMoRan Company, Supports Women-Owned Flower Farming Business Development

Sociedad Minera Cerro Verde promotes the creation, improvement and development of micro and small enterprises through its various programs in Arequipa, Peru. These development programs provides financial support and technical assistance to entrepreneurs. Business owners in the districts of Uchumayo, Tiabaya, Yarabamba and La Joya are able to participate.

Philanthropy & Cause Initiatives

Carnival Corporation Donates $10,000 to Oprah Winfrey Leadership Academy Foundation

Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK) today donated $10,000 to the Oprah Winfrey Leadership Academy Foundation (OWLAF) in support of university scholarships for graduates of the Oprah Winfrey Leadership Academy for Girls - South Africa (OWLAG), an independent boarding school founded by Winfrey to provide world-class education to disadvantaged girls in South Africa.

Social Impact & Volunteering

Arrow Electronics Takes Service to New Heights

This July, a group of summer interns at Arrow Electronics participated in a day of volunteer work at Gray’s and Torrey’s peaks in Colorado, taking service initiatives to an elevation of 12,000 feet. Throughout the day, they performed trail maintenance, guided by leaders from the Colorado Fourteeners Initiative (CFI).

Responsible Business & Employee Engagement

Fair Trade USA Expands Leadership Team and Invests in the Future With Key C-Suite Hires, New Board Chairman

Fair Trade USA welcomes Mark Gunton as Chief Operating Officer, Nancy Girouard as Chief Financial Officer, Anna Banks as Chief Marketing Officer and James White as Chairman of the Board. These new hires underscore the organization’s commitment to foster a culture of innovation, drive efficient operations and expand impact on farmers and workers around the world.

Philanthropy & Cause Initiatives

Smithfield Foods Donates More Than 38,000 Pounds of Protein to The Food Bank of Iowa

Today, Smithfield Foods, Inc. and Hy-Vee, Inc. joined forces to donate more than 38,000 pounds of protein to the Food Bank of Iowa. Smithfield’s contribution was part of the company’s 2018 Helping Hungry Homes® donation tour. Now in the program’s 10th year, Helping Hungry Homes® is Smithfield’s signature hunger-relief initiative focused on alleviating hunger and helping Americans become more food secure. The donation, equivalent to more than 152,000 servings, will help families fight hunger across Iowa.

Innovation & Technology

Busting 5 Myths About Electric Vehicles

With gas prices rising, is there an electric vehicle (EV) in your future? A survey released in May by the American Automobile Association found that 20 percent of Americans said an EV would be the next car they buy. That’s up 5 percent from 2017.

Sustainable Development Goals

Business and Investors “Crucial” to Delivering 2030 Agenda at the Country-Level

Creative approaches to advance the 17 Sustainable Development Goals (SDGs) are being jointly developed at the national level by multi-stakeholder partners.

Sustainable Development Goals

Carnival Corporation Releases 2017 Sustainability Report, Meets Goal to Reduce Carbon Footprint Ahead of Schedule

Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today released its eighth annual sustainability report, announcing that in 2017 the company achieved its 25 percent carbon reduction goal three years ahead of schedule and is on track with its nine other 2020 sustainability goals. The full 2017 report, “Sustainability from Ship to Shore,” was developed in accordance with the Global Reporting Initiative format and is available online at www.CarnivalSustainability.com.

Environment

Recycling at ‘Risk’: China’s New Rules Put Programs in U.S. In Jeopardy

SEATTLE -- Companies that collect your bottles and boxes say recycling programs as we know it are at risk. It’s because of the so-called ‘China Sword,’ the country’s ban on several types of recyclables. The ‘sword’ has paper and plastic piling up across the country, including Washington state.

Latest Campaigns

  1. Communities and People
    Employees are our most valued resource and are at the center of everything we do. Their talent, diversity, and commitment are crucial to our...
  2. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...
  3. Tapestry I The Power of Our People
    We aim to foster a culture of purpose and fulfillment at Tapestry by embedding equity, inclusion and diversity throughout our organization, and...
  4. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...
  5. Kingfisher Around the World
    The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...
  6. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  7. Goals That Inspire: Positive Social Impact
    Through our Goals That Inspire we strive to make a positive difference in our communities by relying on our ability to understand their needs and then...
  8. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  9. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally
  10. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  11. PotlatchDeltic 2024 Corporate Responsibility Report
    PotlatchDeltic’s 2024 corporate responsibility accomplishments include: Forests: Planted nearly 29 million seedlings and protected 7,880 miles of...
  12. Climate Stabilization
    SCS is working to advance climate accounting and reporting based on the latest climate science to help stabilize climate below temperature thresholds...
  13. Paris 2024 Olympic and Paralympic Games
    The vision of Paris 2024 Paris 2024 will see a new vision of Olympism in action, delivered in a unique spirit of international celebration. We will...
  14. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  15. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...