According to America’s Charities’ Snapshot 2017 report, nearly 71 percent of workplace donors say that they want to work for employers who have missions and values that align with their own personal values. What’s more, nearly 6 in 10 workplace donors say they want to work for companies where the culture supports giving and volunteering.
To accommodate these interests, and to recruit and keep a talented workforce, many companies offer the chance for employees to take part in seasonal giving campaigns or in an annual day of service. But for companies that are truly committed to building a culture that is focused on giving back, a once-a-year event or campaign often isn’t enough.