Purpose Takes Center Stage at Holmes In2 Innovation Summit

This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Advertisers Fumble in Super Bowl LII

Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce what they stand for. Instead, they played it safe, largely avoiding politics and controversy in favor of humor – or attempted humor.

National Park Foundation & HanesBrands Kick Off New Partnership Supporting America’s National Treasures

Perfectly timed for #TravelTuesday, the National Park Foundation and HanesBrands announced a new partnership to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As the newest National Park Foundation partner for the Find Your Park/Encuentra Tu Parque movement, HanesBrands’ support will benefit America’s National Park System.

Green Charge Is Now ENGIE Storage

Green Charge is proud to announce our name change to ENGIE Storage. While our name is changing, our mission to power the world efficiently and sustainably with energy storage is the same, and we think better accomplished as a part of ENGIE.

Lessons Learned from Restaurant Icon Dave Thomas

It’s difficult to quantify the number of lives that Dave Thomas touched throughout his 69 years of life. From our 6,500 restaurants who employ around 30 employees per restaurant per year, combined with the thousands of children in the foster care system who have been paired with a Wendy’s Wonderful Kids Recruiter, plus all the restaurant support center employees, contractors, suppliers and agencies that serve to support the Wendy’s restaurants…the number must be in the billions and counting.

Young Jewellery Designers Reach De Beers Group Shining Light Awards Final

The finalists, three from each of the company’s southern Africa producer countries of Botswana, Namibia and South Africa, were selected from more than 130 entries.

How to Cook with Fair Trade Ingredients This Holiday Season (Plus 6 Fair Trade Holiday Recipes!)

It’s the time of year for gathering around the table, and with more Fair Trade Certified produce on store shelves than any other time of the year (hint, hint!), it's the perfect time to extend our gratitude to farming families around the world. While it’s true that most of your favorite holiday recipes can be made sustainably by simply cooking or baking with Fair Trade Certified ingredients, we’d like to share a few from own tables and foodie friends, ranging from easy to ambitious.

Creating World-Changing Brands with Humanity at the Center

BBMG is thrilled to welcome Samantha Wilson as Managing Partner! Sam joins BBMG after 23-years at Wolff Olins, where she most recently served as a Global Principal and helped re-imagine some of the world’s most iconic brands from GE to Spotify to Product (RED).

A “world traveler, sous chef, ‘zoo keeper,’ city dweller and tomato farmer,” Sam is on a mission to redefine what successful business looks like by designing brands with humanity at the center.

Sunny Verghese Appointed as WBCSD Chair for 2018

The World Business Council for Sustainable Development today announced that Mr Sunny Verghese, Co-Founder and Group Chief Executive Officer of Olam International, has been appointed as the new Chair of WBCSD. Mr Verghese’s term begins on 1 January 2018 for a duration of two years.

VIDEO: Tupperware Brands | Cultivating Confidence

Tupperware Brands welcomed panelists on stage for an enlightening discussion. Watch the video and join the conversation using #CultivateConfidence on social media.

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. FedEx | Reports
    Find archived annual FedEx Cares and other CSR-related reports, covering enterprise-wide strategies, goals, programs and progress across the fiscal...
  3. Pursuing Possibility with Principle
    This highlights our firm’s values: We do the right thing and put our clients first.
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  6. GoDaddy | Diversity, Equity, Inclusion & Belonging
    Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
  7. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  8. Whole Planet
    Whole Planet, a pillar of Whole Foods Market Foundation, helps people living in poverty build long-term financial resilience through income growth...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Responsible Investing
    Responsible Investing