The Drum @ Cannes Lions 2018: It's 'Common Sense' for Brands to Seek Sustainability, Says Mars

Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.

Announcing the 2018 Shine Awards for Small Business Winners

Our community of sellers make eBay one of the most diverse marketplaces in the world. Nowhere is this more evident than in our SHINE Awards for Small Business contest, which recognizes some of our most inspirational sellers across the U.S..

iCause: Helping Nonprofits Build Their Audience and Increase Engagement

iCause is proud to announce a sponsorship and advertising solution for a fraction of the normal cost. Not only can companies advertise with iCause, end users can also earn rewards for redemption with Amazon by engaging with events, worldwide. iCause provides access to millions of people on its event platform, making this the perfect opportunity for companies seeking to build their audience and increase engagement.

CSR Now Drives Business as Usual

In the past, “The CEO rule was basically keep your head down, stay out of complicated issues, because there were opinions on both sides of any issue,” Lawrence Parnell, program director at the Strategic Public Relations Program at George Washington University told the Wall Street Journal.“It’s no longer a question of if, but where, when and how to engage on these issues and what type of topics to engage on. These are new challenges and things CEOs and boards never had to deal with before, so they are struggling.”

Disaster Resiliency: How IBM and Bechtel Partnered in Puerto Rico

With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals.

VIDEO | The Water Brothers Discuss Solutions to the Algal Blooms Issue with George Barley Water Prize Contestants

Recently the Water Brothers, producers of an international water-focused TV series, traveled to the Prize testing site to document ongoing research and testing. There they talked with contestants to uncover what is causing this summer’s massive outbreaks, what the risks are, and how we can solve them.

Holland America Line President Orlando Ashford Teams Up with Actress Lauren Potter for Special Olympics Unified Sports Challenge

Holland America Line President Orlando Ashford participated in the first-ever ESPN | Special Olympics Unified Sports Challenge, held Sunday, July 1, 2018, at the University of Washington’s Husky Ballpark. Ashford was among an exclusive group of executives who competed with employees, celebrities and Special Olympics athletes in multiple Unified Sports challenges – all to raise money for Special Olympics and the Seattle community. Holland America Line was a presenting sponsor for the Seattle Art Mural project of the Special Olympics USA Games.

VIDEO | George Bandy, VP Sustainability Mohawk Group, on Marketing Strategy

George Bandy, vice president of sustainability and commercial marketing for Mohawk Group, from Neocon 2018, discusses the company’s Merchandise Mart showroom, displaying the breadth of the company’s offerings and the connectivity among designs, biophilic design, market branding, and sustainability.

Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps

Grant Garrison, managing director at GOOD Corps, talks about how brands can purposefully align themselves with causes and movements to advance social good.

Tech Companies Push Back on Immigration Practices

The administration’s “no tolerance” policy puts “something fundamental at stake: whether our nation’s policies will reflect values or run in direct contradiction to them,” Airbnb co-founder Joe Gebbia, in a statement typical of many.

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