Impact & Sustainability News From Leading Brands

Keep up with the latest news from 3BL’s clients.

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Events, Media & Communications | 3BL

“AI Can’t Quote Coverage You Never Generated.”

The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.

Awards, Ratings & Rankings

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic

Events, Media & Communications

Georgia-Pacific Announces President & CEO; Duncan to Lead Nearly 100-year-old Atlanta-Based Manufacturing Company

Georgia-Pacific Corporation

Events, Media & Communications

Boston’s Flexible Workspace The Village Works Has Achieved the First WELL Coworking Rating in the U.S.

International WELL Building Institute (IWBI)

Philanthropy & Cause Initiatives

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

FedEx

Environment

The Label to Look for When Shopping for Responsibly Sourced Paper Products

Procter & Gamble (P&G)

Innovation & Technology

How Lenovo Is Transforming Enterprise Sustainability for ThinkPad Through Its Partnership With Makersite

Lenovo

Education

New Junior Achievement Experiential Learning Center, Presented by KeyBank, Focuses on Workforce Readiness

KeyBank

Sustainable Finance & Socially Responsible Investment

CVS Health Foundation Invests $2.24 Million To Strengthen Community Health in Charlotte’s Historic West End

CVS Health

Featured Brands

How To Go ‘Beyond Words’ With Acts of Compassion and Kindness

“Beyond Words” is a story of kindness, empathy and friendship, teaching readers of all ages to express compassion without needing to say a word. The book follows Buddy as he discovers how to support a friend coming home from the hospital.

Gina Adams Honored by Dress for Success As Part of Women Who Inspire Campaign

Gina Adams, Executive Vice President, General Counsel, and Secretary at FedEx, has been recognized by Dress for Success Worldwide as part of its annual Women Who Inspire global campaign.

PNC Announces New Initiatives to Inspire Outdoor Learning, Classroom Innovation Through PNC Grow Up Great

The PNC Financial Services Group, Inc., is kicking off Great Month, its annual celebration of PNC Grow Up Great® and high-quality early childhood education, by announcing new initiatives with two longtime collaborators.

Prosperity Now Receives $1 Million Wells Fargo Foundation Grant to Support VITA Organizations Nationwide

Prosperity Now receives a $1 million dollar Wells Fargo Foundation grant to support IRS-certified Volunteer Income Tax Assistance (VITA) organizations nationwide. Grant expands access to trusted, no-cost tax return preparation services.

Finding Courage in a Feathered Friend

But on that overwhelming day, Arlo was handed something unexpected: a small, soft feathered companion with a gentle heartbeat and a peaceful expression. It was My Special Aflac Duck®, a robotic comfort companion designed for children facing cancer and sickle cell disease.

Scaling Impact and Connectivity Through Technology Donations at Cisco

Through the Cisco Foundation and our corporate Social Impact Investments (SII), we support organizations that use technology in bold, innovative ways — from saving energy to saving lives. 

Medtronic Returns to Fast Company’s Most Innovative Companies List for Second Year in a Row

Medtronic, a global leader in healthcare technology, is proud to announce its inclusion in Fast Company’s World’s Most Innovative Companies list of 2026. The company earned a spot for its BrainSense™ Adaptive DBS therapy for people with Parkinson’s, which was approved by the U.S.

Where Water Flows, Equality Grows: FedEx and Water Mission Bring Relief After Hurricane Melissa

When Hurricane Melissa made landfall on October 28, 2025, Jamaica faced one of the most powerful storms ever recorded in the Atlantic.

T‑Mobile’s Hometown Grants Top $21.5M, Empowering 475 Small Towns Nationwide

T-Mobile (NASDAQ: TMUS) today announced the latest 25 Hometown Grants recipients, including, for the first time, a town in North Dakota. With the latest and second-to-last round, T-Mobile has invested more than $21.5 million in grants to 475 small towns and rural communities

Preparing Tomorrow’s Leaders: FedEx and the Marine Corps Scholarship Foundation

Recently, FedEx hosted the spring edition of the Marine Corps Career Readiness Initiative webinar, an inspiring event dedicated to equipping student scholars with the tools they need to transition from college to career.

Recent Alerts

Environment

JetBlue Offsets Over 2 Billion Pounds of CO2 Emissions with Carbonfund.org Foundation

JetBlue is helping to preserve nearly 500,000 acres of Brazilian Rainforest. Often called the Lungs of the Planet, the project is preserving land that is host to rare and highly endangered eco systems, which support over 30,000 types of plants, and wildlife, including howler monkeys, fresh water dolphins and scarlet macaws. The projects help local communities too, making forest preservation economically viable.

Environment

Guest Blog: Drawdown Celebrates One Year Since Publication; Heads, Hearts and Hands Keep Moving it Forward

Katharine Wilkinson, Senior Writer for Drawdown, joins us as this week's guest blogger. April 18th marked the one-year anniversary of the publication of Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, and pull for the book’s message only continues to grow. It is a great joy to be something of an itinerant preacher these days—roaming from town to town, conference to campus to company, sharing this blueprint of possibility.

Awards, Ratings & Rankings

HP Inc. Named First Technology Company in California to Achieve TRUE Zero Waste Certification

Philanthropy & Cause Initiatives

Smithfield Foods Donates More Than 40,000 Pounds of Protein to FeedMore

In celebration of the spring TOYOTA OWNERS 400 Monster Energy NASCAR Cup race, Smithfield Foods, Inc., and Kroger joined forces at Richmond Raceway over the weekend to donate more than 40,000 pounds of protein to FeedMore, Central Virginia’s core hunger-relief organization. Assisting with the donation was Aric Almirola, driver of the No. 10 Smithfield Ford Fusion for Stewart-Haas Racing in the Monster Energy NASCAR Cup Series.

Smithfield’s contribution is part of the company’s 2018 Helping Hungry Homes® tour. Now in the program’s 10th year, Helping Hungry Homes® is Smithfield’s signature hunger-relief initiative focused on alleviating hunger and helping Americans become more food secure.

Diversity & Inclusion

Female Workforces Can Revolutionize Latin American Business

Embracing gender equality in the workforce has benefits for retention, supply chains, and other benefits accoridng to case studies by the World Economic Forum.

Social Impact & Volunteering

More Than One Million Volunteers Have Improved Communities Around the World on Comcast Cares Day

Today, we reached an historic milestone on Comcast Cares Day – more than one million volunteers have joined in service to improve their communities around the world since 2001. Comcast NBCUniversal employees and their families, friends, and community partners participated in the 17th annual Comcast Cares Day, the nation’s largest single-day corporate volunteer effort and a powerful representation of the company’s year-round commitment to community service. What started with 6,100 volunteers in 2001 in one city has now grown to more than 100,000 volunteers this year at over 1,000 sites in about 20 countries.

Philanthropy & Cause Initiatives

Scotiabank to Award $1.5M to Start-ups in Latest Business Plan Contest

Environment

For #EarthDay, We’re Spotlighting Our Packaging Priorities

At Mars, we know quality packaging lets us deliver the products you and your pets love in a safe and sustainable way. Among its many benefits, packaging helps preserve the life of our products, whether they’re on the grocery shelf or in your cupboard.

Energy

Michael Bloomberg Takes on the Coal Industry

On Monday afternoon, Michael Bloomberg, the billionaire businessman and former three-term Mayor of New York City, escaped to a deserted ballroom at the Grand Hyatt, in midtown Manhattan, to talk about climate change. Moments earlier, he had announced to attendees of the Bloomberg New Energy Finance summit that his philanthropic organization was partnering with the Canadian and British governments to expedite the global eradication of coal mining. His two new partners—Catherine McKenna, Canada’s minister of environment and climate change, and Claire Perry, the United Kingdom’s minister of state for energy and clean growth—came along for the discussion.

Social Impact & Volunteering

Arrow Electronics Employees Participate in Earth Day Park Cleanup

In honor of Earth Day, Arrow Electronics’ Corporate Social Responsibility Team organized a volunteer event with Denver Parks and Recreation near the company’s global headquarter campus. Arrow employees mulched trees, removed debris, weeded and painted.

Awards, Ratings & Rankings

Bacardi Named One of the World’s Most Reputable Companies for Sixth Year in a Row

Family-owned Bacardi Limited, the largest privately held spirits company in the world, has once again been named among the most reputable companies in the world, as part of the annual Global RepTrak® 100 list compiled by the Reputation Institute (RI) and published in Forbes. Ranked at #89, this is the sixth consecutive time Bacardi has made the annual global list.

Based on more than 230,000 individual ratings collected in the first quarter of 2018, the annual survey is the largest corporate reputation study of its kind, and provides comparative rankings, demographic trends, and unique insights into the dynamics behind reputational impact.

Responsible Business & Employee Engagement

Are Chinese enterprises going global responsibly?

China is now the second largest investing country in the world, with it's outward foreign direct investment (FDI) rising 44 percent to $183 billion in 2016, according to the World Investment Report 2017 published by the United Nations Conference on Trade and Development. China’s latest official statistics show that by the end of 2016, around 24,400 domestic investors had established some 37,200 FDI enterprises in 190 countries and regions.

Media & Communications

World Environment Center Announces the Appointment of New President and CEO, Lori Michelin

The World Environment Center (WEC) today announced the appointment of Lori Michelin as their new CEO & President. Ms. Michelin will oversee WEC’s world-recognized programs and strategic mission to advance sustainable development and corporate sustainability in partnership with governments, multilateral organizations, the private sector, and other stakeholders. Ms. Michelin comes from the Colgate-Palmolive Company, where she led their global sustainability initiatives as the Vice-President of Sustainability and Environmental, Health, and Safety.

Philanthropy & Cause Initiatives

Sands Cares Makes a $50,000 Donation to ‘Mondays Dark’

Sands Cares, the global corporate giving program of Las Vegas Sands Corp., The Venetian and The Palazzo, donated $50,000, $25,000 per year over the next two years, to help fund the operating costs of local philanthropic organization, Mondays Dark. Twice a month, Mondays Dark gathers stars from Hollywood and the Las Vegas Strip, musical acts, comedians, athletes, and the occasional celebrity chef, for 90 minutes of conversation and entertainment. Its mission is to raise $10,000 per performance for a rotating roster of Las Vegas charities.

Sustainable Development Goals

Go Boldly: We Can Grow Our Business While Protecting the Health of Our Planet

Environment

How the Network Can Protect Earth’s Natural Cycles

There is no denying that our modern lives are taking a toll on all of the earth’s natural cycles, whether carbon, resource, or biological. When we look at the carbon cycle, global greenhouse gas (GHG) emissions have grown by nearly 80% since 1970, and atmospheric concentrations of the major greenhouse gases are at their highest level in 800,000 years.

Energy

Consumers Energy: It's Time - Clean Energy Goal

For us, loving Michigan means more than providing power. It means giving Michigan the power to be its best by leading the way in protecting the environment.

Sustainable Development Goals

Barclays INFOGRAPHIC | UK Electrification: The Road to 2050

In the coming decades, transportation and heating in the UK will increasingly be powered by electricity. How can the UK overcome the challenges in the Energy Revolution? This new infographic highlights the key energy statistics and possibilities on the road ahead.

Diversity & Inclusion

PepsiCo's Commitment to Women's Empowerment in Latin America

PepsiCo's goal is to invest $100 million USD to support at least 12.5 million women and girls worldwide by 2025. Learn more in the infographic above.

Diversity & Inclusion

Our Challenge to Businesses: Hire 100,000 New Impact Workers by 2020

This new challenge from BSR's Global Impact Sourcing Coalition aims to help drive job creation for economically and socially vulnerable people across global supply chains.

Environment

VIDEO | The Race to Save Lake Erie

In this video, part two of the Water Positive docuseries commissioned by The Scotts Miracle-Gro Foundation and filmed by acclaimed National Geographic photographer Andy Mann, Toledo-area residents share their efforts to save their Great Lake.

Awards, Ratings & Rankings

TreePhilly’s Erica Smith Fichman Recognized With Arbor Day Foundation’s Trailblazer Award

The Arbor Day Foundation has announced today that Erica Smith Fichman has been awarded the Foundation’s Trailblazer Award which recognizes an individual under the age of 35 who has demonstrated leadership in forestry, community forestry, research or tree care during the past five years.

Media & Communications

Tetra Tech's 2017 Sustainability Report Card: Advancing Sustainability Through Science and Innovation

Tetra Tech’s sustainability metrics are used to report, evaluate, and track our performance. By evaluating our contributions to sustainability, we have the opportunity to improve management, make our operations more efficient, and provide better long-term solutions for our clients—solutions that address critical global issues, environmental challenges, and the values important to our stakeholders.

Responsible Business & Employee Engagement

'A Family Company at Work for a Better World' Highlights SC Johnson's Global Impact

For the first time in nearly two decades, the company behind such ubiquitous and famous products as Windex®, Pledge®, Ziploc® and Glade® is updating its identity and putting a spotlight on its purpose by adopting a new tagline.

Environment

Enlightened Farm Policies, Practices and Sustainable Agriculture Standards Bear Fruit for Pollinators

Many of our most beloved fresh food crops, as well as crops used for livestock forage, biofuels, and fibers–depend on pollinators to bear fruit. Pollinators are essential to our natural ecosystems, responsible for the reproduction of over 85 percent of the world’s flowering plants. As such, pollination services are central to the conversation about global food production, nutritional security, and our overall wellbeing. This Earth Day, we focus our attention on bees – and in particular honey bees, Apis mellifera - the world’s most important pollinator for commercial agriculture production. We look at the many public and private initiatives underway worldwide to protect pollinator populations and preserve our planet.

Latest Campaigns

PSEG Strength in Service, Sandy and Beyond

Ten years after Superstorm Sandy raged across the East Coast, PSE&G continues to protect customers’ utility service from the damaging impact of...

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service

KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...

Aflac Voices

Hear from Aflac’s senior leaders and subject matter experts about industry trends and more.

Climate Action & Environmental Management

Reach net-zero carbon in our own operations by 2030 and partner with suppliers to reduce their climate impact.

Financial health

At Wells Fargo, we're opening pathways to economic advancement for racially and ethnically diverse and low- and moderate-income individuals and...

Subaru Love Promise: Environment

Subaru works to reduce waste, safeguard resources for future generations, and preserve natural spaces – making real, meaningful commitments to these...

Community Impact

Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.

Kingfisher Around the World

The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

Accelerating access to healthcare technology

We believe technology can help close the world’s health gaps. By putting people first, we find new ways to advance health while reducing costs. And...