JetBlue today launched its eighth annual Soar with Reading initiative, which provides free books to children who need them most. This summer, Soar with Reading lands in San Francisco and Oakland, Calif. This award-winning literacy initiative tackles the issue of “book deserts,” areas with limited access to age-appropriate books. Since 2011, JetBlue has donated nearly $3 million worth of books to children in areas of need.
JetBlue and Simon & Schuster Children’s Publishing are bringing books to children in the Bay Area through 5 custom vending machines which will distribute 100,000 books starting today through August 31, 2018, free of charge. To commemorate this year’s initiative, San Francisco Mayor Mark Farrell and Supervisor Jane Kim recognized June 27, 2018 as “Soar with Reading Day.”