The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Philanthropy
Philanthropy
iCause: A Global Marketplace for Cause
iCause is a global marketplace for cause - the first of its kind. The focus of iCause is to make an impact and build communities, with engagement and incentives for individuals, nonprofits, educational institutions, Corporate Social Responsibility (CSR) companies and philanthropists.
iCause
Health & Healthcare
Health & Healthcare
Why Johnson & Johnson Wants to Help Make Today's Babies the Healthiest Generation Yet
Here’s a confession: In the middle of the night, all new parents talk to their babies. Not just cooing and singing, but long, discursive conversations that start like this: Hi Baby, who in the world are you?

Partially it’s because we’re all sleep-deprived—and partially it’s because we are so full of hope and wonder.

Whatever the details of the conversation (What kind of movies will you like? Who are you going to date? Are you going to share my taste in footwear?), there is one ever-present topic foremost on our minds: How am I going to keep you, Baby, healthy and happy?Because that’s a parent's job.

And that’s what Johnson & Johnson sees as its job, too.
Johnson & Johnson
Philanthropy
Philanthropy
CITGO and Rebuilding Together Houston Partnership Targets Hurricane Harvey Recovery
CITGO Petroleum Corporation is donating up to $6 Million to Rebuilding Together Houston with an immediate goal of repairing up to 300 homes in Houston’s Independence Heights community over the next three years, in addition to longer-term recovery efforts. The partnership is part of the CITGO Fueling Good. Rebuilding Lives. initiative, which is dedicated to recovery in the wake of Hurricanes Harvey, Irma and Maria.
CITGO Petroleum Corporation
Inclusion & Opportunity
Inclusion & Opportunity
Major League Baseball Players Bring “Baseball Diplomacy” to Nicaragua
Through the Major League Baseball Players Association’s collective charity, the Players Trust, players have become increasingly active as ambassadors of baseball around the world.
Major League Baseball Players Trust
Media & Communications
Media & Communications
The Outdoor Industry Association Debuts Film Showcasing How an Entire Industry is Leading with Purpose
The outdoor industry has made huge strides to promote and protect the lands we love and play in. From REI’s evolved #OptOutside campaign, North Face’s climate beneficial beanie and Patagonia’s bold response to the reduction of Bears Ears National Monument, outdoor retailers engaged consumers around a passion for nature and the goal of preserving the places we cherish. Now, one organization is creating a united voice from outdoor retailers showcasing how the industry is leading with Purpose- helping consumers better understand and connect with these brands and their efforts.
Porter Novelli

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