The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Inclusion & Opportunity
Inclusion & Opportunity
Unlocking the Potential of Women in Global Supply Chains
Global supply chains are the engine of our economy. They make it possible for teenagers in Virginia to enjoy chocolate with cocoa from Cote d’Ivoire, for fashionistas in New York to wear dresses made in Bangladesh, and for bankers in London to use cell phones made in China. Supply chains bring many of us a great deal of ease, access and flexibility. And yet, many of the women who work in these supply chains aren’t thriving.
Mars, Incorporated
Philanthropy
Philanthropy
VSP Global and U.S. Conference of Mayors Partner on Free Vision Care Events for Third Year
The United States Conference of Mayors (USCM) and VSP Global are partnering for the third year. Together with VSP network doctors, the two organizations are teaming up for the third year in a row to bring access to eye care and eyewear to people who need it the most.
VSP Global
Inclusion & Opportunity
Inclusion & Opportunity
The Evolution of International Women’s Day As Brands #PressForChange
As International Women’s Day (IWD) continues to grow in momentum year over year, so too does company involvement. While in the past, many campaigns were short-lived or focused on more narrow issues like self-esteem and confidence, the conversation – and resulting programs – are shifting. Over the past year, movements like #MeToo and #TimesUp have evolved the dialogue, prompting brands to take on weightier elements of women’s rights. This year’s #PressForChange theme encouraged brands to forgo flashy campaigns and instead focus on creating programs that can make a lasting impact.
Porter Novelli
Philanthropy
Philanthropy
How to Make CSR Everyone’s Responsibility
Do you believe that corporate social responsibility is important to your company, but that it’s someone else’s problem?

A recent Harvard Business Review article entitled “How to Make Sustainability Every Employee’s Responsibility” posits that question (albeit substituting “sustainability” for “corporate social responsibility”) and suggests that while many companies talk about sustainability and integration, it’s much harder to get people to act individually to achieve these corporate goals.
American Express
Education & Workforce Development
Education & Workforce Development
Smithfield Foods Furthers Its Support of Education in Communities Across the US
During this past week, Smithfield Foods furthered its commitment to the communities in which it operates through two educational initiatives, one through employee volunteerism in Georgia as well as a cash donation in Ohio.
Smithfield Foods

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