On Valentine’s Day, after a lone shooter entered Marjory Stoneman Douglas High School in Parkland, Florida, and took the lives of 17 people, Icema Gibbs knew it was time to get to work.
Gibbs isn’t a South Florida native or a school teacher, but rather, JetBlue’s director of corporate social responsibility. “Whenever there is a disaster—manmade or natural—if there is an opportunity for us to help, we do: specifically, if it’s a city that we serve or a city that really is near and dear to our crew members,” says Gibbs, who has been with the airline since its inception in 1999.