News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Focus for maximum impact

Focus™ is 3BL’s premier product, a comprehensive suite of proprietary tools and expertise to optimize your impact programs with precision and purpose.

Discover Focus

Smarter impact communications

Power your message with data, insights and confidence

Find out more at 3BL.com

Responsible Business & Employee Engagement

Jetblue Joins The Roundtable On Sustainable Biomaterials

JetBlue Airways (Nasdaq: JBLU) today announced it has joined The Roundtable on Sustainable Biomaterials (RSB). As the first U.S. airline member, JetBlue joins 100 other like-minded organizations in creating a market and standard for sustainable biomass and bio-based products.

Diversity & Inclusion

Whirlpool Celebrates Introduce a Girl to Engineering Day

In honor of National Engineering Week several of our talented female engineers came together to reflect on their experience in the field and share advice, hoping to inspire the next generation of women in engineering.

Sustainable Finance & Socially Responsible Investment

Cause Marketing Partnerships that Mutually Benefit the Nonprofit and the Company's Brand

There is growing importance that corporations and nonprofits align strategically, work to identify mutually beneficial goals, and work in partnership to deliver transformational experiences [i.e. to employees, customers, other stakeholders] while meeting real nonprofit needs (Source: America’s Charities Snapshot 2015 – The Corporate DNA).

Environment

Bard MBA to Host Live Podcast Addressing World Hunger and Poverty While Caring for the Earth

The Bard MBA in Sustainability  will host a live dial-in podcast discussion "Ending World Hunger and Poverty while Caring for the Earth" with Pierre Ferrari of Heifer International. Pierre will discuss Heifer's initiatives for addressing hunger and poverty while helping to reinforce and build local communities in the process. Listeners can dial in to the podcast at NOON EST, February 26th.

Innovation & Technology

Top Trends in Shared Value

This month, we are excited to launch the research phase of Global Trends in Shared Value and enlist your help in making it happen. In order to bring about representative perspectives from different regions and industries, we invite the shared value community to participate in our global survey to contribute to a forthcoming Global Trends online platform.

Health & Healthcare

A Candid Conversation with Kim Campbell on the Rhinestone Cowboy, Alzheimer's and Living Life as a Caregiver

In her article, art therapist Angel Duncan describes her conversation with Kim Campbell: "'I have a black eye, but I'm hanging in there.' Kim Campbell tells me. 'Caregiving is hard,' she says. 'I don't know how people do it.'"

Sustainable Finance & Socially Responsible Investment

Investor ESG: What You Need To Know About Fink’s Quiet Earthquake

Larry Fink is Chief Executive of BlackRock. BlackRock’s portfolio weighs in at a cool US $4.6 trillion. So when he speaks it’s wise to listen. He has spoken. And what he has said, in a letter to top US and European CEOs, is the single most significant intervention ever made by an investor on CSR issues.

Business Insider managed to obtain a copy of this private letter and post it on-line. It is a much more detailed, punchier version of a blog Fink posted last year. The fact that a second letter was needed at all suggests Fink didn’t believe the message had been received and acted upon.

Social Impact & Volunteering

The Power of Employee Giving and Communities Working Together When Natural Disasters Strike

By empowering employees to support the community through organized workplace giving and disaster relief campaigns, and forming strategic partnerships with nonprofits based on their needs and in-kind support your company naturally has to offer, businesses are an indispensable conduit for providing nonprofits much-needed resources – in times of crises AND all year-long.

Education

Education -- Innovating Tomorrow

Innovation is the fuel of the 21st century – and Arrow Electronic’s future. At Arrow, we believe innovation must not only be encouraged, but also taught. Our program begins in K-12 schools with organizations that support promising innovators and encourage competition, often involving technology.

Events, Media & Communications

How a Marathon Can Change Lives

Sometimes when you take a chance and step out of your norm, you can truly have life-changing experiences. Several years ago I went to Virginia Beach to attend an event hosted by long-time LIVESTRONG Leader and supporter Cindy Graf. I met two incredible individuals Jerry and Amy Frostick who ran an event in town called The Shamrock Marathon. Cindy invited the two to Austin for the Ride for the Roses event later that October. After hearing about our efforts, they invited me to come to the Shamrock Marathon that next March and see what it was all about. I was asked to be on the starter’s podium and help get the runners started on their runs. My son Grayson and I went to the event, armed with a backpack of wristbands, but with no real idea what to expect.

Health & Healthcare

CVS Health Foundation Supports New Program for Alzheimer’s Disease Diagnosis, Disclosure and Education

The CVS Health Foundation today announced a $550,000 commitment to the Alzheimer’s Association to support expanded provider education and diagnosis resources for individuals living with Alzheimer’s disease and caregivers through their local chapters across the United States.

Environment

Republic Services: #RecycleMore Tip #4

Recycling does not stop when you leave the house. Learn about ways to recycle more.

Philanthropy & Cause Initiatives

Wells Fargo Donates $281.3 Million in 2015 to Support Nonprofits

Wells Fargo & Company in 2015 helped support and revitalize communities by donating $281.3 million to 16,300 nonprofits across the United States.

Environment

#OurLivingFuture

In working to create a future that is just for all people, the International Living Future Institute recently hosted the Equity Drafting Table, an event held in collaboration with the Seattle Design Festival.

Events, Media & Communications

Software Solutions are Becoming a Key Strategy for EHS&S Management

As the regulatory landscape becomes increasingly complex, companies are turning to software systems to manage their environment, health and safety, and sustainability (EHS&S) data, according to NAEM Executive Director Carol Singer Neuvelt.

Diversity & Inclusion

A Sense of Family

Diana King found her place at Whirlpool Corp. when she attended an event put on by one of the company’s oldest employee resource groups.

Environment

Recycling Industry Trends for 2016

Over the past few decades, significant progress has been made around the world toward recycling.

Sustainable Finance & Socially Responsible Investment

U.S. Cities Increase Number of Summer Jobs for Young Adults, but Demand Still Higher Than Supply, New JPMorgan Chase & Co. Report Reveals

JPMorgan Chase & Co. today released a report illustrating how a lack of summer jobs is impacting youth unemployment and creating roadblocks to economic mobility for many young people in the United States.

Social Impact & Volunteering

Successful IT Volunteer Management

How valuable are volunteers to your organization’s technology infrastructure? Believe it or not, this question actually sparks some controversy. Not all nonprofits are comfortable engaging volunteers as a key technology resource because it’s often hard to know how skilled the volunteer is or whether the person will see a project through to completion.

Those are real concerns, but with smart management, there is more opportunity than ever to engage skilled technology volunteers—individuals want to do meaningful work and companies are learning that they truly can do well by doing good. A successful IT volunteer program can open up incredible opportunities to increase your operating capacity.

Education

Honoring Philadelphia's Future Leaders

Innovation & Technology

Boeing's Composite Byproducts May Have a Role in Cleaning Stormwater

The same light-weight carbon fiber that is boosting the efficiency of Boeing aircraft may also help clean the groundwater back on earth.

Awards, Ratings & Rankings

Ingersoll Rand Places Top 10 in Community Responsibility Category Among FORTUNE’s World’s Most Admired Companies

Ingersoll Rand was recognized on FORTUNE Magazine’s 2016 World’s Most Admired Companies for the fourth consecutive year in the Industrial Machinery category. The company also ranked No. 9 in the Community Responsibility category among all list companies, joining Starbucks, Unilever, Walt Disney and Whole Foods Market in this prestigious key attribute ranking.

Energy

World’s Most Energy Efficient Countries

Energy efficiency is defined as "using less energy to provide the same service."

Events, Media & Communications

#FightHunger Twitter Chat Recap: Working to Solve Hunger with BJ’s Wholesale, Meals on Wheels, and Feeding America

On February 18th BJ’s Wholesale Club, Meals on Wheels, and Feeding America joined up for a twitter chat “#FightHunger: Working to Solve Hunger”. The chat was a huge success with over 700,000 accounts reached with over 10,000,000 impressions.

Latest Campaigns

  1. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  2. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  3. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  4. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  5. Corporate Social Responsibility
    Gilead Sciences Corporate Social Responsibility
  6. Corporate Social Responsibility
    Whirlpool Corporation has several CSR partners including United Way, Habitat for Humanity International, Boys & Girls Clubs of America and Consulada...
  7. People: Belonging
    We have committed to making the next ten years the best yet for Bacardi, and part of that journey includes creating a unified global community of...
  8. Diversity & Inclusion
    Kimberly-Clark: Diversity & Inclusion
  9. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  10. Drive for MPC
    At Marathon Petroleum, our professional truck drivers share one common vision: no accidents, no injuries, and no harm to the environment. We’re proud...
  11. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  12. People
    Empowering Team Members, focusing on safety, and strengthening our communities.
  13. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  14. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  15. Responsible Investing
    Responsible Investing