Philanthropy

JetBlue’s Soar with Reading Initiative to Provide 100,000 Free Books to Children in San Francisco and Oakland Area Book Deserts

JetBlue today launched its eighth annual Soar with Reading initiative, which provides free books to children who need them most. This summer, Soar with Reading lands in San Francisco and Oakland, Calif. This award-winning literacy initiative tackles the issue of “book deserts,” areas with limited access to age-appropriate books. Since 2011, JetBlue has donated nearly $3 million worth of books to children in areas of need.

JetBlue and Simon & Schuster Children’s Publishing are bringing books to children in the Bay Area through 5 custom vending machines which will distribute 100,000 books starting today through August 31, 2018, free of charge. To commemorate this year’s initiative, San Francisco Mayor Mark Farrell and Supervisor Jane Kim recognized June 27, 2018 as “Soar with Reading Day.”

Environment

SC Johnson apoia a proteção da Carnaúba no Brasil

A SC Johnson anunciou hoje a doação de R$ 1,2 milhão para o Centro Internacional de Biociência Agrícola (CABI), como parte das iniciativas da empresa em prol da proteção de recursos naturais para as futuras gerações. Esse subsídio ajudará a orientar a pesquisa em gestão e controle da unha-do-diabo (Cryptostegia madagascariensis), uma planta daninha exótica e invasiva que ameaça atualmente o ecossistema único da Caatinga, incluindo a carnaúba (Copernicia prunifera), palmeira nativa do nordeste do Brasil.

Corporate Responsibility

Aflac’s CSR Efforts Fit the Bill: How a Duck Helped Strengthen the Company’s Reputation

Aflac's modern brand identity was born after the insurance company’s ad team made a striking discovery nearly two decades ago: The sound “Aflac” resembles “quack quack.” The symbol debuted on Jan. 1, 2000 (yes, Y2K), and the rest is history. Since that time, the Aflac duck has become an advertising icon, signifying the company’s commitment to best business practices, philanthropy and corporate social responsibility (CSR).

Philanthropy

Impact at Work: An Interview With Tim Smith From The Boston Foundation and Pledge 1% Boston

Another one of our favorite communities of practice is the Pledge 1% initiative, pioneered by Salesforce.com. Pledge 1% is a global movement that encourages and challenges both individuals and companies to Pledge 1% of equity, profit, product, and time for their communities. I had the exciting opportunity to speak with Tim Smith, Head of Pledge 1% Boston and Senior Director at The Boston Foundation to learn about the newest trends in philanthropy and the unique role he plays in driving change in his local community.

Responsible Production & the Circular Economy

Restaurant Chains Are Hungry for Waste Reduction

Yum! restaurants donate more than 7 million pounds of food annually to partner agencies in the U.S. and globally.

Since 1992, the Yum! system has contributed more than 190 million pounds of food to more than 3,000 nonprofit organizations.

Its partner, Food Donation Connection, conducts training, identifies donatable items and recipients, coordinates donations and provides centralized management and support.

Philanthropy

Wells Fargo Contributes $250,000 for Bay Area Affordable Housing, Revitalization Efforts

Wells Fargo's NeighborhoodLIFT program will donate $250,000 total to three East Bay Area nonprofits for affordable housing, youth and family initiatives.

Environment

Subaru Supports National Park Foundation Pic Your Park Instagram Contest

A new Instagram contest launched by the National Park Foundation, the official nonprofit partner of the National Park Service, is inviting park goers – amateur and experienced – to submit pictures of themselves in national parks for the chance to win a variety of prizes. The contest, called Pic Your Park, is open now through September 28.

Volunteering & Community

Sears, Rebuilding Together Join for Annual Heroes at Home Program

For the 11th year in a row, Sears and Rebuilding Together have teamed to launch the Heroes at Home initiative, which benefits veterans and their families.

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