Just ahead of Juneteenth, Benevity releases results from an employee survey highlighting the importance of authentic corporate action on diversity, inclusion, equity and belonging.
“The images portrayed in advertising matter,” added Marc Pritchard, P&G’s chief brand officer. “They unconsciously embed bias. I think the days of general audience and general marketing are gone—and I think that’s a good thing. What people want is to see themselves.”
Grant Garrison, managing director at GOOD Corps, talks about how brands can purposefully align themselves with causes and movements to advance social good.
Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today released its annual Corporate Responsibility Report for 2017, which reviews accomplishments over the past year and sets new goals for 2020 across all three of the company’s lines of business – Alliance Data’s card services business, Epsilon and LoyaltyOne – as well as the parent company. This year’s report presents an updated corporate responsibility strategy that provides a blueprint for activities over the next three years, with a focus on leveraging the company’s expertise in technology and data analytics to benefit the social good – a purpose-driven approach the company calls “data for good.”
Today, Benevity announced the launch of its latest innovation: Missions, a new module for its award-winning cloud solution that lets companies engage employees in positive actions to do more good, helping create purpose-driven corporate cultures and increase their social impact. Missions empowers employees to adopt new prosocial behaviors through gamified and easy-to-complete activities, which can be tracked, measured and optionally rewarded through the software.
One of my favorite annual events is Points of Light’s Service Unites. Not only is the conference an opportunity to connect with peers to celebrate best practices and commiserate lesson learned, but it is also a chance to share updates on emerging philanthropy trends and hear from global service leaders. This year’s event delivered on its promise of incredible speakers and insights on the state of volunteerism, and I am happy to share my reflections on three networking and learning-filled days in Atlanta.
In 2016, the UN Refugee Agency (UNHCR) launched a #WithRefugees campaign and petition and to date, almost two million people have pledged their support. With World Refugee Day this month, the UNHCR hopes to continue to build momentum for this petition, which encourages decision makers to ensure three basic goals: that every refugee child gets an education, has somewhere safe to live, and can work or learn new skills to support their families.
For the 11th year in a row, Sears and Rebuilding Together have teamed to launch the Heroes at Home initiative, which benefits veterans and their families.
Service Unites 2018, powered by Points of Light, convened nearly 2,000 nonprofit, government, business and civic leaders from 38 countries to gain and share the knowledge, resources and connections needed to galvanize the power of people to create change globally. During the three-day Atlanta event, Points of Light recognized four inspiring changemakers by presenting them with Daily Point of Light Awards, a prestigious honor started by President George H.W. Bush during his presidency. Points of Light also announced the 2018 honorees of The Civic 50, a recognition of the 50 most community-minded companies in the United States.
Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all.
Diverse teams build better products — period. At GoDaddy, we make apps and services that our worldwide community of entrepreneurs can relate to. Our...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
