It’s been over 50 years since the Stonewall Uprising, six days of protest and civil unrest inflamed by a police raid of a New York City gay bar, The Stonewall Inn. This
Millennials are expected to make up 75% of the global workforce by 2025, and Gen Z to make up 40% of global consumers by 2020. You’ve read the statistics, and you know that these generations buy products that align with their values and demand jobs with purpose.
Taproot has long made the case that a strong corporate pro bono program is a triple win—nonprofits receive the support they need, companies build deeper relationships with their communities, and employees have the opportunity to apply their skills in new and meaningful ways. While a good deal of evidence supports pro bono as a powerful social impact strategy, practitioners often struggle to articulate the business case for pro bono.
Employees at Mohawk Industries recently took part in their company-wide Pink Out to rally in support of Susan G. Komen. The annual event is part of the flooring manufacturer’s annual observance of Breast Cancer Awareness Month and took place at the corporate headquarters in Calhoun, Ga. Each year, employees come together to learn more about the company’s corporate partnership with the organization and receive updates on the latest initiatives and monetary amounts donated back to Susan G. Komen since 2001.
When Taproot was founded in 2001, we knew our mission to drive social change through pro bono service didn’t have to start from scratch. The legal profession in particular served as an example of the potential that can be realized when you engrain an ethic of service into an industry and build programs and resources so nonprofits can leverage it. But outside of the legal profession, that type of access to pro bono services for the nonprofit sector was still rare.
During Xylem Watermark’s October Month of Service, employees from Xylem’s office in Axminster, UK have created a simulation in which they cycle in the office to raise awareness of the 6.5km walked by women each day for approximately 20 liters of water in areas affected by water scarcity. Each morning, the employees take note of the distance cycled and calculate the equivalent amount of water carried. This information is then entered onto their water measure poster pictured below.
Making the world a better place goes way beyond “feel good.” New research definitively shows a direct correlation between your social activities and how your brand is perceived by your employees and your consumers. And significantly, how those activities directly influence buying decisions.
Just outside Minneapolis, Brooklyn Park police officers Jeremy Halek and Tony Weeks were driving around town recently when they came across something remarkable.
eBook: The top three CSR trends that are changing the way companies engage their people in purpose-driven workplace cultures. Actionable tips you can use to engage more people and create bigger impact along with examples from companies such as Levi’s, Prudential, QVC, TripAdvisor and more who are leading the way.
JetBlue and its employer-sponsored college degree program – JetBlue Scholars – was recently named a winner of the U.S. Department of Education’s “2018 Reimagining the Higher Education Ecosystem Challenge.” The U.S. Department of Education announced the winners last week at a special ceremony in Washington, D.C. JetBlue Scholars offers the airline’s crewmembers the opportunity to earn a fully-accredited associate or bachelor’s degree with JetBlue covering most of the cost.
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