Top 5 Trends From Goodness Matters 2019

We’ve reached a pivotal point where 75% of North Americans now cite “my employer” as the most trusted institution, by a large margin. This uniquely positions businesses to become not just a force for good, but the force for good. Find out how 12 leading companies are walking the walk.

Video: WBCSD's Strategic Approach to Business and Sustainability: An Interview With Peter Bakker on CNNMoney Switzerland

In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Speaker Proposals Now Being Accepted for 2019 3BL Forum: Brands Taking Stands

Presenter proposals are now being accepted for 3BL Forum, the annual gathering of purpose-driven corporate leaders eager to accelerate sustainable business through collaboration and learning. The event will be held at MGM National Harbor, just outside Washington, D.C., Oct. 29-30.

Timberland x Christopher Ræburn FW ’19 Collaboration Unveiled at London Men’s Fashion Week

Christopher Raeburn’s design ethos encompasses three key pillars – REMADE, REDUCED, RECYCLED – which complement Timberland’s longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time. Raeburn also heralds craftsmanship and utility as central to his design philosophy, again creating a natural connection to the Timberland® brand.

5 Corporate Social Responsibility Trends to Watch in 2019

2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront.

Greater Cast Diversity Appearing in Hallmark Movies

This year, Hallmark chose a movie with a largely African-American cast, Christmas Everlasting, for its coveted Thanksgiving weekend premiere.

How Sappi Connects with Its Customers

Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  3. IWBI | WELL Building Standard
    Our built environment can shape our habits and choices, regulate our sleep-wake cycle, drive us toward healthy and unhealthy choices, and passively...
  4. Environment, Social, and Governance (ESG)
    The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
  5. Milano Cortina 2026 Winter Olympic and Paralympic Games
    Vision of Milano Cortina 2026 The Winter Olympic Games Milano Cortina 2026 is the first Olympic winter Games planned and organised under Olympic...
  6. LG Energy Efficiency
    LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and...
  7. Milano Cortina 2026 Winter Olympic and Paralympic Games
    Vision of Milano Cortina 2026 The Winter Olympic Games Milano Cortina 2026 is the first Olympic winter Games planned and organised under Olympic...
  8. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  9. Carton Council
    Formed in 2009, the Carton Council is an industry organization committed to growing carton recycling in the U.S. By promoting both recycling...
  10. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...