Top 5 Trends From Goodness Matters 2019

We’ve reached a pivotal point where 75% of North Americans now cite “my employer” as the most trusted institution, by a large margin. This uniquely positions businesses to become not just a force for good, but the force for good. Find out how 12 leading companies are walking the walk.

Video: WBCSD's Strategic Approach to Business and Sustainability: An Interview With Peter Bakker on CNNMoney Switzerland

In a conversation with Martina Fuchs from CNNMoney Switzerland, our President and CEO Peter Bakker talks about today’s challenges for business, and how we work together with our members to accelerate the transition to a sustainable world.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993.

Speaker Proposals Now Being Accepted for 2019 3BL Forum: Brands Taking Stands

Presenter proposals are now being accepted for 3BL Forum, the annual gathering of purpose-driven corporate leaders eager to accelerate sustainable business through collaboration and learning. The event will be held at MGM National Harbor, just outside Washington, D.C., Oct. 29-30.

Timberland x Christopher Ræburn FW ’19 Collaboration Unveiled at London Men’s Fashion Week

Christopher Raeburn’s design ethos encompasses three key pillars – REMADE, REDUCED, RECYCLED – which complement Timberland’s longstanding commitment to make products responsibly and steadily increase its use of recycled, organic and renewable materials over time. Raeburn also heralds craftsmanship and utility as central to his design philosophy, again creating a natural connection to the Timberland® brand.

5 Corporate Social Responsibility Trends to Watch in 2019

2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront.

Greater Cast Diversity Appearing in Hallmark Movies

This year, Hallmark chose a movie with a largely African-American cast, Christmas Everlasting, for its coveted Thanksgiving weekend premiere.

How Sappi Connects with Its Customers

Sappi understands the importance of creating innovative solutions that meet evolving customer needs. Our future success depends on listening to, communicating with and responding to our customers. From award-winning product development to stunning promotional campaign materials and a groundbreaking retrospective collection, Sappi stands apart.

Effie Collegiate Introduces 2019 Brand Challenge by Subaru

Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works. As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.

Latest Campaigns

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  3. Corporate Social Responsibility
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    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
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    Entergy’s 2024 performance report, “Energy for a better future” presents an overview of our company’s 2024 achievements, future plans and strategies...