Passion vs. Purpose in Leadership: Which Do You Need Most?

“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects. At the outset of the campaign, an additional $400,000 was allocated to the 20 Main Street communities that participated in the program to increase public awareness of the importance of these historic places and build grassroots support for the participating Main Street districts.

3 Trends Shaping Today's Top CSR Programs

eBook: The top three CSR trends that are changing the way companies engage their people in purpose-driven workplace cultures. Actionable tips you can use to engage more people and create bigger impact along with examples from companies such as Levi’s, Prudential, QVC, TripAdvisor and more who are leading the way.


Video: Fair Trade USA Celebrates 20 Years of Impact

Twenty years ago, Fair Trade USA’s Founder and CEO Paul Rice brought an idea from his field work in Nicaragua to a one-room office in Oakland, California. What started with coffee and conviction – and not much else – is now the leading market-based model of sustainable production, trade and consumption.

CECP Continues to Advance Business as a Force for Good with Hire of New Senior Director of Strategy

CECP: The CEO Force for Good announced the addition of Nandika Madgavkar as Senior Director of Strategy, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. As a former leader of Metlife’s Corporate Responsibility efforts both in the U.S. and globally, Nandika brings many years of experience in executive communications, corporate social strategy, and brand development.

The Four Ps of Leadership

In today’s highly competitive and polarized environment, any movement or cause needs energetic and effective leaders. This is especially true in the social sector, which is chronically understaffed and undercapitalized. Therefore, truly successful and sustainable leaders need to combine the skills and attributes of both leadership and management. They require a vision as well as the ability to execute it.

Better Safe Than Sorry: Assessing PFAS Risk

Enforcement and legal actions focused on PFAS are taking companies by surprise. Antea Group discusses PFAS and how you can assess your PFAS risk.

To Be Successful, New Study Says Business Should Lead With This

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.

Marketers Speak to the Power of Purpose at the Cannes Lions

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Latest Campaigns

  1. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  2. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  3. Growth Through Sustainability
    Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
  4. Goals That Inspire: Environmental Stewardship
    Through our Goals That Inspire we have established aggressive commitments with targeted and measurable metrics which will require innovation...
  5. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  6. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  7. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...
  8. Aflac Insights
    Learn more about Aflac’s survey findings to better understand workplace trends as well as consumer attitudes, habits and opinions toward health and...
  9. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...
  10. Technology for Good
    We believe that technology, when thoughtfully and strategically applied, can bring positive, lasting change to people’s lives and communities and...