Passion vs. Purpose in Leadership: Which Do You Need Most?

“Passion is energy. Feel the power that comes from focusing on what excites you.” Oprah Winfrey

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects. At the outset of the campaign, an additional $400,000 was allocated to the 20 Main Street communities that participated in the program to increase public awareness of the importance of these historic places and build grassroots support for the participating Main Street districts.

3 Trends Shaping Today's Top CSR Programs

eBook: The top three CSR trends that are changing the way companies engage their people in purpose-driven workplace cultures. Actionable tips you can use to engage more people and create bigger impact along with examples from companies such as Levi’s, Prudential, QVC, TripAdvisor and more who are leading the way.


Video: Fair Trade USA Celebrates 20 Years of Impact

Twenty years ago, Fair Trade USA’s Founder and CEO Paul Rice brought an idea from his field work in Nicaragua to a one-room office in Oakland, California. What started with coffee and conviction – and not much else – is now the leading market-based model of sustainable production, trade and consumption.

CECP Continues to Advance Business as a Force for Good with Hire of New Senior Director of Strategy

CECP: The CEO Force for Good announced the addition of Nandika Madgavkar as Senior Director of Strategy, an integral part of CECP’s senior leadership team. As a CEO-led coalition of more than 200 of the world’s largest companies, CECP believes a company’s social strategy – how it engages with key stakeholders including employees, communities, investors, and customers – determines a company’s success. As a former leader of Metlife’s Corporate Responsibility efforts both in the U.S. and globally, Nandika brings many years of experience in executive communications, corporate social strategy, and brand development.

The Four Ps of Leadership

In today’s highly competitive and polarized environment, any movement or cause needs energetic and effective leaders. This is especially true in the social sector, which is chronically understaffed and undercapitalized. Therefore, truly successful and sustainable leaders need to combine the skills and attributes of both leadership and management. They require a vision as well as the ability to execute it.

Better Safe Than Sorry: Assessing PFAS Risk

Enforcement and legal actions focused on PFAS are taking companies by surprise. Antea Group discusses PFAS and how you can assess your PFAS risk.

To Be Successful, New Study Says Business Should Lead With This

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company.This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.

Marketers Speak to the Power of Purpose at the Cannes Lions

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Latest Campaigns

  1. Community Impact
    Advancing our communities worldwide through philanthropic investments, partnerships, and employee volunteerism.
  2. Building a Sustainable Future | Decarbonizing the Built Environment
    The building sector accounts for nearly 40% of carbon emissions and nearly 50% of the consumption of natural resources. The industry stands at a...
  3. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  4. Advocacy
    Position Action Against Hunger as a leading advocate for policy change and investment—calling for increased public health spending, improved nutrition...
  5. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  6. Responsible Investing
    Responsible Investing
  7. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  8. Sustainability Insights
    General sustainability insights.
  9. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  10. Corporate Social Responsibility
    Whirlpool Corporation has several CSR partners including United Way, Habitat for Humanity International, Boys & Girls Clubs of America and Consulada...