To Be Successful, New Study Says Business Should Lead With This

By Michelle Martin
Aug 1, 2018 10:10 AM ET
Photo Credit: PWC

Originally posted on

Eighty-five percent of Americans say they would likely support a purpose-driven company in their community, while more than two-thirds (68%) say they would want to work for that company. This and other insightful data was just published in the 2018 Cone/Porter Novelli Purpose Study from public relations agency Porter Novelli who recently announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy and communications.

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