Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Newly named president places bets on 'agile long termism'
Aug 6, 2018 9:00 AM ET
Image credit: Sean T Smith for AdWeek.

Originally appeared in AdWeek

By Lisa Granatstein

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Clarke had much to share with me, following his recent promotion as the newly minted global president of Mars Wrigley Confectionery, which produces some of the best-known candy brands including Skittles, Snickers and M&Ms. He will take the helm in September. Clarke does so as marketing continues to undergo digital transformation. Here, Clarke discusses his new role, the award-winning Skittles Super Bowl, “Exclusive the Rainbow” (Agency partner DDB won a gold in the Social Lions category) as well the role of brand purpose and targeting the right audience with the right message.

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