The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Bristol Myers Squibb Company
Bristol Myers Squibb Company
Bristol Myers Squibb Evolves and Expands Standing in the Gaap To Advance More Equitable Care in Multiple Myeloma As Program Marks Ten Years
Bristol Myers Squibb announced the evolution of Standing in the Gaap, a long-running program designed to help address persistent gaps in care for people living with multiple myeloma (MM) in medically underserved communities.
Health & Healthcare
Logos for SCS Global Services and Heart Water
SCS Global Services
SCS Global Services
Heart Water Earns Water Stewardship, Resiliency and Water Positive Certifications for Its Rainwater Capture Technology at Its Buda, TX Facility
Heart Water has earned Volumetric Water Benefit Accounting (VWBA) v2.0 Water Positive verification — an independent designation confirming that a facility returns more water to the local watershed than it consumes — for its rainwater-capture and purification system in Texas.
Events
person looking at a computer screen
3BL
3BL
“AI Can’t Quote Coverage You Never Generated.”
The CMO made a compelling case: Advertising had measurable return on ad spend (ROAS). Content marketing had attribution, earned media had neither. It wasn’t an unreasonable argument. The metrics said what they said. Her headcount went to marketing.
Events
A view of our Wabash Valley right of way in Martinsville, Illinois, along the pipeline route from Patoka to Robinson, Illinois.
Marathon Petroleum
Marathon Petroleum
Environmental Stewardship: Marathon Pipe Line Sustainable Landscapes Program Reaches 10,000-Acre Goal
For years the solution to maintaining Marathon Pipe Line LLC (MPL) pipeline rights of way across the United States was simply to mow existing vegetation.
Environment
Jacqui Seargeant in the archives
Bacardi-Martini, Inc.
Bacardi-Martini, Inc.
A Historic Honor: Jacqui Seargeant Inducted Into the Keepers of the Quaich
This Women’s Month, Jacqui Seargeant, Global Heritage Manager at Bacardi, was inducted into the Keepers of the Quaich, one of Scotch whisky’s most prestigious and enduring societies.
Inclusion & Opportunity

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