The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

Avnet Launches ‘Reach Further’
Highlighting its ongoing mission to help customers navigate an ever-changing technology landscape, Avnet (NYSE: AVT) today introduced “Reach Further,” its new global branding campaign. Reach Further reflects Avnet’s corporate transformation as well as the collaborative relationship with the company’s customers in navigating the complex process of bringing new technology to the marketplace.
Confessions of a Data Cynic
I didn’t want to believe; in fact, I’ve spent years fighting it. People go on and on about the power of data and I just didn’t see it. I come from a world where skill in design and creativity can make almost anything work, and creating words isn’t frowned upon—or at least that’s what I told myself. I figured that I could sell my Corporate Responsibility story with words and pictures and do just fine—until I had one of those painful “Aha” moments.
From the Marine Corps to PayPal - Finding Purpose After Service
PayPal manager Heather Holcomb, a former U.S. Marine, knows how challenging re-entering civilian life can be while searching for the next career path. After spending four years in the military, Heather, 29, hoped her experience would be a straight shot to a job in communications technology. Unfortunately, she struggled to gain traction. Without a degree in applied technology or engineering, her hands-on experience didn’t seem to resonate with employers. To bridge the gap, she joined BreakLine, an immersive educational program designed to help veterans transition from military jobs to fulfilling private sector careers in finance and technology.
JetBlue Kicks Off Tenth Annual ‘One Thing That’s Green®’ Campaign With A Green City Vote Inviting Customers and Crewmembers to Choose Their Favorite City to Win a Green Space
As part of JetBlue For Good, the airline’s corporate social responsibility platform, “One Thing That’s Green” highlights JetBlue’s commitment to environmentalism and encourages customers and crewmembers to undertake one green initiative in their daily lives to help reduce their carbon footprint. JetBlue is leading by example with activations online, onboard, in its local communities and at its home terminal - T5 - at New York’s JFK Airport.
Volunteers and Corporate Sponsors Needed for Fairfax CASA’s 7th Annual Run for the Children 8K Race & 3K Run/Walk
Since its inception in 2010, the Fairfax Run for the Children has become a “must-do” event for runners, families and businesses across Northern Virginia. On average, this race attracts nearly 1,000 runners and walkers, 250 volunteers, and raises almost $85,000 each year to support Fairfax CASA’s advocacy work with abused and neglected children in the community.

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