The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Inclusion & Opportunity
Inclusion & Opportunity
Mattel Innovates to Reach Overlooked Players
As companies continue to campaign for acceptance, many have begun to reflect on their customer bases to ensure that all fans are acknowledged. Some brands have begun portraying non-traditional individuals in their ads, while others have created moments-in-time to encourage inclusivity. While these campaigns spark conversation, one brand is focused on more than raising awareness - it innovated its product to reach a broader audience.
Porter Novelli
Education & Workforce Development
Education & Workforce Development
AEG Extends 11-Year Partnership with Read to a Child to Increase Literacy in Los Angeles
AEG, the world’s leading sports and entertainment company, is continuing its 11-year partnership with Read to a Child, a national nonprofit literacy and mentoring organization, as a Corporate Reading Partner to increase literacy in Los Angeles Unified School District (LAUSD).

Each week throughout the school year, AEG employees volunteer to meet with a student at Tenth Street Elementary in Pico-Union and read aloud to them as part of Read to a Child’s Lunchtime Reading Program.
AEG
Philanthropy
Philanthropy
Walmart and the Walmart Foundation Announce at Least $1 Million Toward Hurricane Irma Relief and Recovery
In anticipation of Hurricane Irma, Walmart and the Walmart Foundation have made a commitment to provide support for relief efforts through cash and product donations of at least $1 million to organizations helping in response. “We are deeply concerned about the devastating impact Irma is expected to have on the families and communities we serve,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Wal-Mart Stores, Inc. “We are committed to recovery efforts for our customers, associates and neighbors and will be there to help them through this difficult time.”
Walmart
Awards & Rankings
Awards & Rankings
Yum! Brands Named to Dow Jones Sustainability North America Index for the First Time
Yum! Brands has been named to the 2017 Dow Jones Sustainability North America Index (DJSI) for its ongoing commitment to sustainability. This is the Company’s first time being included on the index, which is regarded as one of the leading sustainability benchmarks among businesses and investors alike.
Yum! Brands
Volunteering & Community
Volunteering & Community
Timberland Encourages Its Customers to Use VolunteerMatch to Give Back
Timberland celebrated the 25th anniversary of its Path of Service program by kicking off a season of volunteer events around the globe. The events will reinforce the brand’s commitment to be Earthkeepers by working to protect and restore the outdoors and support the communities where it does business.
VolunteerMatch

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