The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Corporate Responsibility
Corporate Responsibility
Advice for Breaking Down Sustainability Silos in 2018
The walls between sustainability, corporate social responsibility and other corporate functions are starting to crumble which allows leaders to better integrate sustainable business practices.
UPS
Volunteering & Community
Volunteering & Community
Feeding Better Futures Seeks Young Innovators
Calling all young scholars from Canada* and the U.S. who are advancing sustainable agriculture or alleviating hunger.

Today, General Mills launched the “General Mills Feeding Better Futures Scholars Program,” which is designed to encourage young people ages 13 to 21 to submit their best ideas for addressing these important global issues.
General Mills
Energy & Infrastructure
Energy & Infrastructure
Haworth Kerry Center Organic Office and Showroom Is the First WELL Certified Pilot Project in China
International WELL Building Institute (IWBI)
Inclusion & Opportunity
Inclusion & Opportunity
From the NBC Writers’ Room: How Authenticity & Diversity Built 'This Is Us'
The vision for “This Is Us” started with our show’s creator, Dan Fogelman. He wanted to see a version of America that he felt was missing from mainstream media – one that he understood and related to through his own experiences growing up in suburban New Jersey. He saw an opportunity to bring a new structure to primetime TV, by building a cast of authentic, multi-dimensional characters who act, talk, and look like real people.

Dan was very intentional about creating something different, starting from the pilot episode. He knew that, if he wanted to create compelling storylines that connected with diverse audiences, he needed diverse voices at the table throughout the creative process. That’s where we came in.
Comcast
Environment
Environment
Nikki Reed and Dell Turn E-Waste into New Treasures
The Circular Collection by Bayou with Love, a jewelry line made from gold recovered from computer motherboards collected through Dell’s recycling programs. The collaboration brings visibility to the importance and value of recycling and sustainable design. It also supports Dell’s Legacy of Good goals to collect 2 billion pounds of e-waste and recycle 100 million pounds of recycled content into its product portfolio by 2020. The gold reclamation process created by Dell partner, Wistron GreenTech, has a 99% lower environmental impact than traditionally mined gold. In addition to the jewelry collection, the reclamation process is used on an industry first pilot to reuse gold from e-waste in millions of new computer motherboards including the Latitude 5285 2-in-1.
Dell Technologies

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