The Latest News From Leading Brands

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Inclusion & Opportunity
Inclusion & Opportunity
JetBlue Encourages Young Aviators to #FlyLikeAGirl
In celebration of Women’s History Month, last week JetBlue’s Women in Flight crewmember resource group, in partnership with the airline’s diversity & inclusion teams and the JetBlue Foundation, hosted its signature Fly Like a Girl event, bringing aspiring and youth from local organizations to JetBlue’s Hangar at New York’s JFK Airport. For the fourth year in a row, participants heard what it’s like to run an airline from female crewmembers representing careers below the wing, above the wing and everywhere in between.

At the event, the attendees participated in sessions throughout the day which included a crewmember Q&A, an airplane engine “show and tell,” and an opportunity to board an aircraft and sit in the Captain’s seat and a meet-and-greet with women pilots and inflight crewmembers.
JetBlue Airways
Environment
Environment
Go Behind the Scenes of Fox’s “The X-Files” and Learn How Season 11 Went Green on Set
The X-Files diverted 68% of its waste from landfill, avoided 19 metric tons of carbon emissions, and saved nearly $150,000 in the process. The production also introduced a new food donation program that distributed more than 2,500 meals to those in need in the Vancouver area, and has already encouraged other film and TV projects in the region to adopt similar programs.
21st Century Fox
Health & Healthcare
Health & Healthcare
Breath for Life: The Johnson & Johnson Program That's Helping Eradicate Tuberculosis in Vietnam
Le Van Giang doesn’t know if his family would be alive today were it not for an observant health worker at his local clinic.

In 2016, on a visit to get a persistent cough checked out, she suspected that Giang might have tuberculosis (TB)—a disease that has seriously burdened the healthcare system in Vietnam, with over 100,000 new cases identified in the country in 2016 alone.
Johnson & Johnson
Volunteering & Community
Volunteering & Community
Engaging Employees Through Volunteering Programs
Companies in the LBG Canada network are engaging their employees through volunteering programs. Employee volunteering is an important aspect of community investment. LBG Canada companies are engaging their employees through both, during work hours and during non-work hours volunteering.
SiMPACT Strategy Group
AI & Technology
AI & Technology
International Committee of the Red Cross Uses AR to Show Reality of War
Over the past few years, the topic of refugees has dominated the news. Despite the widespread conversation, the realities of wars in faraway places are still hard to grasp for most people. To help them better realize the effects of conflict, a few companies have recreated scenarios to give consumers a glimpse into how war affects people’s every day. The International Committee of the Red Cross (ICRC) just launched a new campaign to create an experience using today’s latest technology, allowing everyone, everywhere to immerse themselves in what is happening thousands of miles away.

Porter Novelli

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