The Latest News From Leading Brands

Corporate and nonprofit news distributed by 3BL, including press releases, op/eds, multimedia, and the full range of stories that shape reputation.

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Inclusion & Opportunity
Inclusion & Opportunity
P&G Takes Pledge to #FreeTheBid, Promote Gender Equality in Media, Advertising
Procter & Gamble (P&G), the world’s largest advertiser, advanced its commitment to gender equality through a series of new actions and partnerships announced at the 2018 Cannes Lions Festival of Creativity. P&G has called for an aspiration to achieve 100 percent accurate and positive portrayals of women in advertising and media, supported by equal representation of women and men in the creative supply chain including through the Free The Bid pledge.
Procter & Gamble (P&G)
Corporate Responsibility
Corporate Responsibility
How Sustainability Has Transformed AEP's Business Culture
Sandy Nessing, Managing Director of Sustainability at American Electric Power, describes how sustainability has transformed how the Ohio-based utility does business.
National Association for Environmental Management (NAEM)
Philanthropy
Philanthropy
Why Accenture Committed $200M to Equip the World With Digital Skills
Benjamin Mays, mentor to Martin Luther King, once said: “He who starts behind in the great race of life, must forever remain behind, or run faster than the man in front.” Mays’ comments were made in the context of the 1960s civil rights movement in America, but could just as easily apply to inequalities today—and with regard to our digital future.
Accenture
Corporate Responsibility
Corporate Responsibility
Family Separation Policy Spurs Big Boost in Giving to Immigrants’ Rights Organizations on Benevity Platform
Benevity saw a big boost in giving to immigrants’ rights organizations following the news about family separations at the U.S. border. Donations to RAICES skyrocketed, as the organization moved from place #13,433 in May to the #2 recipient of funds disbursedon the Benevity platform in June.
Benevity
Corporate Responsibility
Corporate Responsibility
CEOs Speak up on Zero Tolerance
The past two years have witnessed a bold shift in leadership from the C-Suite. Now more than ever, CEOs and senior Executives at the world’s leading companies are speaking out on social policy issues that conflict with the core values of their business. This phenomenon, dubbed “CEO Activism,” is on the rise – and right on queue. CEO Activism as a core component of corporate societal engagement strategy has shifted from important to imperative. According to the 2018 Edelman Trust Barometer, public trust in business and government to “do the right thing” fell sharply from 2017 to 2018.
Chief Executives for Corporate Purpose (CECP)

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