News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Focus for maximum impact

Focus™ is 3BL’s premier product, a comprehensive suite of proprietary tools and expertise to optimize your impact programs with precision and purpose.

Discover Focus

Smarter impact communications

Power your message with data, insights and confidence

Find out more at 3BL.com

Innovation & Technology

Amgen Foundation and Harvard Team up to Offer Free Online Science Education Platform

The Amgen Foundation and Harvard University today announced plans to launch a free online science education platform uniquely designed to level the playing field for aspiring scientists. The LabXchange platform, which will launch with a focus in biology, will offer digital instruction and virtual lab experiences to high school and college students, enabling them to gain meaningful exposure to the scientific process. It will also include online networking focused on collaboration and mentoring.

Diversity & Inclusion

AEG Releases "Infinite Diversity" Video to Support Pride Month

In support of LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is creating awareness around diversity and inclusion with the release of its “Infinite Diversity” video that underscores the organization’s belief in unity and diversity www.aegbetterasone.com. Launching today, the campaign encourages employees and fans to view the video and share it on their social channels via Facebook, Twitter and Instagram using the hashtag #BetterAsOne.

Media & Communications

Food & Ag Sector – Sustainability Is in Focus From Farm-to-Table As Companies Make Progress / Stakeholders Say “More”

Hey, a Cuppa Joe – the morning treat for many people around the world. That first hot cup of dark coffee can set the tone for us for the day. And when our spirits (and energy) may lag, the cuppa joe can perk us up again for a while at any time of day. But – how many of us give thought to how that wonderful dark liquid arrived in our grocery stores, at the local Starbucks or Dunkin’ Donuts or other coffee counters? The Ecologist took a close look at the business of coffee recently and their commentary (and report on the industry) is our Top Story for you this week.

Philanthropy & Cause Initiatives

The Wendy's Way: Supporting National Foster Care Month

When some people think of May, their minds are immediately drawn to Cinco de Mayo, or a timely Star Wars joke on May Fourth. However, while we love a good fiesta and we’re no “wookies” when it comes to making a pun – see what we did there? – we think the most important thing about May is that it’s National Foster Care Month: a month where we focus even more than usual on driving positive change within the foster care system through activities that support the adoption journey.

Education

Illinois High School Students Showcase Robust STEM Knowledge for U.S. Rep. Cheri Bustos During 2017-2018 School Year

Canton, Illinois, is leading the way with science, technology, math and engineering curriculum. Thanks to a grant from Project Lead The Way (PLTW) made possible by Astellas USA Foundation, teachers in Canton High School are changing the shape of STEM education for the next generation. With hands-on and real-world curricular programming and teacher training, students have better access to the tools needed to fuel their imaginations and pursue STEM-related careers.

Philanthropy & Cause Initiatives

Green Mountain Energy Sun Club Celebrates Nine Nonprofit Projects With Cross-Country Summer Road Trip

Green Mountain Energy Sun Club is charging up and setting out on a cross-country trip to celebrate the completion of its nine new projects. The nonprofit organization will be unveiling $1.3 million in innovative sustainability-related donations to nine nonprofits located across Texas, New York, Pennsylvania, and Illinois.

Media & Communications

The Hershey Company Joins Ceres Company Network

The sustainability nonprofit organization Ceres announced today that The Hershey Company (NYSE: HSY) has joined the Ceres Company Network. As a new member of the Ceres Company Network, Hershey joins more than 50 companies, including dozens of other Fortune 500 firms that recognize the benefits of integrating sustainability into their core business strategies to drive innovation and build long-term resilience.

Innovation & Technology

SoftBank and GM Join Forces on Large-Scale AV Deployment

In the next critical move toward the commercialization of autonomous vehicles, this week General Motors announced an historic deal with SoftBank Vision Fund. The world’s largest tech and ridesharing investor will invest $2.25 billion in GM Cruise, our recently formed majority owned subsidiary. With the addition of $1.1 billion from GM, the funds will drive large AV commercialization beginning in 2019.

Innovation & Technology

Multipliers of Prosperity: Status Quo or Game Changer?

The financial technology, or fintech, revolution is gaining momentum in the MENA (Middle East/North Africa) region. Fintech investments in MENA totaled $18 million in 2016. In 2017, that figure was surpassed by a single $20 million round raised by the payment platform Paytabs, leading to heightened interest among investors: Wamda Research Lab, for example, puts total 2017 fintech investments in MENA at more than $50 million, a 270 percent year-over-year increase.

Events, Media & Communications

Taproot Foundation Appoints Lindsay Firestone Gruber as President and CEO

The Taproot Foundation Board of Directors announced today the appointment of Lindsay Firestone Gruber as the organization’s new President and CEO. Gruber has been on staff with Taproot for 14 years and has served as the organization’s Chief Program Officer since 2016.

Responsible Business & Employee Engagement

The Impact of Las Vegas Sands and Sands Bethlehem's Investment in Workforce Development

Sands Academy integrates best practices and the most successful training programs for implementation throughout our regions, creating a standard of excellence across the company. In the United States, one new program exemplifying our dedication to Team Member advancement in the hospitality industry was the new “Leadership Fundamentals” course as part of the Sands Academy Elevate Series, a leadership development program designed for managers and supervisors at The Venetian, The Palazzo, and Sands Expo & Convention Center.

Philanthropy & Cause Initiatives

Six Homes for 6-year-old Boy in Foster Care

Aiden was just 6-years old and had already been in six different foster homes. That’s when he met a counselor named Craig. Craig could see that Aiden was lacking the love and attention that he needed to thrive. He knew that he and his husband Edward could provide that safe, supportive and loving home. This past April, the family celebrated the one year anniversary of Aiden’s adoption.

Environment

INFOGRAPHIC | Learn About Parks for Pollinators

To address the critical need to increase pollinator habitat for beneficial insects, such as honey bees, monarch butterflies and others, The Scotts Miracle-Gro Foundation and the National Recreation and Park Association (NRPA) have teamed up on a new “Parks for Pollinators” campaign aimed at raising public awareness of pollinator health and encouraging local action through public parks and pollinator gardens.

Health & Healthcare

Leading the Next Frontier of Health | Johnson & Johnson

Events, Media & Communications

Common Impact Expands As Corporate Skills-Based Volunteerism Becomes the New Normal

Common Impact, a national nonprofit that pioneered corporate skills-based volunteering is expanding its leadership team and introducing new regional models to meet the growing demand of companies who are integrating social and environmental outcomes into their core business practices. Skills-based volunteering has risen in popularity, with CECP research reporting that now more than 54% of companies host a formal program. Companies use skills-based volunteering to engage and develop their employees, who are demanding that social impact be a day to day part of their work.

Philanthropy & Cause Initiatives

TD Seeking Innovative Solutions for a Changing World, Launches the TD Ready Challenge to Prepare People and the Economy for the Future

TD today launched the TD Ready Challenge, an annual North American initiative that has ten $1 million (CDN) grants available to help catalyze innovative solutions for a changing world. The announcement follows the recent launch of The Ready Commitment, a multi-year program targeting CDN $1 billion (US $775 million) in total by 2030 towards community giving.

Events, Media & Communications

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands ’18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.

Health & Healthcare

VALLEY FRESH® Products Certified with American Heart Association® Heart-Check Mark

Hormel Foods announced that the American Heart Association has certified two of the company’s VALLEY FRESH® chicken breast products with the Heart-Check mark to make it easier for consumers to identify heart-healthy foods.

The Heart-Check Food Certification Program is designed to help consumers make informed choices about the food they purchase. The easy to identify mark means the food has been certified to meet Heart-Check nutrition requirements that limit saturated fat, trans fat, sodium and added sugars, and promote consumption of beneficial nutrients.

Health & Healthcare

What Humana’s Bold Goal Means to Me and My Team

Every day, I try to “Take 10” – a well-being break Humana, my employer, actively encourages all of its employees to do. Depending on my day, my “Take 10” might be some stretches at my desk or a walk with my team. No matter what my well-being break is, it makes me feel connected to a larger sense of well-being and purpose. That purpose, the vision and goal of improving ourselves and our local communities, is deeply entrenched at Humana.

Green Infrastructure

Expert Interview with James Costello, Marine Structures Expert

James Costello has more than 30 years of experience in structural and marine design. A registered professional engineer, Mr. Costello’s expertise includes the design and retrofit of buildings, locks, dams, bridges, tunnels, and marine structures and extensive design work for floating and float-in structures.

Education

Drip Drop, How Do Trees Make Flooding Stop?

Natural disasters often strike without warning and wreak havoc wherever they land. A city can never be fully prepared for natural devastation, but there are measures they can put in place that will help reduce the impact. One of the easiest and cheapest tools a city can use is its urban forest. A thick, urban forest can reduce the environmental and economic impact of heavy storms.

Social Impact & Volunteering

Xylem Watermark & Project 24: Mendwan, India

As part of Planet Water Foundation’s Project 24, Xylem Watermark sponsored the deployment of an AquaTower at the Govt. Ashram School in Mendwan. Thirteen Xylem employees volunteered to help build the AquaTower and teach the students about water hygiene. With the intervention of Xylem Watermark and Planet Water Foundation, access to clean, safe water will be a reality.

Diversity & Inclusion

LA Galaxy Host Fifth Annual Pride Night

AEG’s LA Galaxy hosted its fifth annual Pride Night, one of the longest-running Pride Nights in professional sports, on Wednesday, May 30 at StubHub Center in a match presented by Spectrum SportsNet. As part of Pride Night, the LA Galaxy featured various in-game activations to celebrate the LGBTQ community of Los Angeles, including an LA Galaxy Pride Night Noisemaker giveaway upon entry to the stadium.

Research, Reports & Publications

Announcing the 2018 Cone/Porter Novelli Purpose Study

Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.

Latest Campaigns

  1. Sustainability by Antea Group
    At Antea Group, we believe the best sustainability programs integrate sustainability into core business practices, we identify and act on relevant...
  2. KeyBank Foundation: Helping Communities Thrive through Education, Workforce Development, and Service
    KeyBank Foundation helps build thriving communities by supporting organizations and programs that foster thriving students and a thriving workforce...
  3. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...
  4. Sustainability- Carnival Corporation's Way of Doing Business
    Carnival’s approach to sustainability is a full-time commitment; it is not a cost of doing business, it is a way of doing business. We at Carnival...
  5. Sustainable Products and Innovation
    Ongoing research into innovative solutions enables CNH’s brands to manufacture products that respect the environment while satisfying customers’...
  6. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...
  7. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  8. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  9. AEG's Commitment to Social Impact and Volunteerism
    AEG embraces its responsibility to enrich the lives of people in the communities around the world where we do business, and to use business to create...
  10. Southwire Giving Back
    Our neighbors depend on us, just as we depend on them, so we are committed to improving the quality of life in the communities in which we work. At...
  11. Carbon Footprint
    We are accelerating our efforts to help build a low-carbon economy and avert the worst impacts of climate change. Our goal to reduce our GHG emissions...
  12. Environmental Sustainability
    As sustainability leaders, we implement our sustainability strategy across all company activities along the entire value chain, from raw materials to...
  13. Corporate Social Responsibility
    Corporate Social Responsibility
  14. Corporate Social Responsibility
    Corporate Social Responsibility
  15. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally