News from Leading Brands

Keep up with the latest impact news from companies embracing the triple bottom line, shared via 3BL's publishing platform.

Daire with the gaming rig

Innovation & Technology | Logitech

Logitech’s One-of-a-Kind Accessible Gaming Rig

Two years ago, while awaiting surgery to address a unique medical condition, 12-year-old Daire Gorman desperately needed to find a new way to game.

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Social Impact & Volunteering

Timberland Army Deploys at Dondero, Betty’s Dream

About 100 Timberland employees labored on the grounds of Dondero School Thursday, while dozens more painted and landscaped at Betty’s Dream, during the company’s bi-annual day of service. Most wearing “Timbs” work boots, employees for the Stratham-based shoe and clothing maker showed up early for the 27th year the company has paid its employees to volunteer in the community. Mike Gass works in footwear product development, lives in the Dondero neighborhood and his son Latham is a special needs student at the elementary school.

Media & Communications

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

Diversity & Inclusion

Chevron is Engineering Opportunities for Women

Chevron was honored with the Catalyst Award for efforts related to attracting, retaining, developing and advancing women at Chevron. In this video, Chevron executives and employees share the company’s 20-year journey to increase diversity and inclusion in the workplace driven by The Chevron Way and senior-level management commitment.

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Responsible Business & Employee Engagement

This Apparel Brand Transparently Shows You Who Made Your Clothes

Throughout the month of April, millions of consumers took to social media to ask the question #whomademyclothes, helping ignite a global conversation about supply chain transparency.

Health & Healthcare

The Road to Safety

Each year, 1.3 million people worldwide die of road traffic injuries. If we want safe, resilient cities, we have to make road safety a global priority. And we have to act now.

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Media & Communications

Shifting Baselines: Good for You, Good for the Planet

Shifting Baselines features the work of Sustainable Brands, a premiere global community of brand innovators driving global change for good, and the unique partnerships they have with some of the world's biggest companies. With culture as a driving force, our collective priorities are shifting — both in individuals and a nation as a whole — in order to ensure a more sustainable future. This series looks at the role consumers and corporations are playing in recalibrating the concept of the "American Dream".

Philanthropy & Cause Initiatives

Catherine Hernandez-Blades and My Special Aflac Duck® Make their Yahoo! Finance Debut

Aflac Chief ESG and Communications Officer Catherine Hernandez-Blades joined the Yahoo Finance team to discuss the My Special Aflac Duck® and how this companion comforts children battling cancer across the country.

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Research, Reports & Publications

Metlife 2018 Global Impact Report: Investing in Society

For more than 150 years, we have worked to build a more protected world by providing services and products that help our customers meet their financial needs and live fuller, more secure lives. Through other direct and indirect economic activities, including investments, job creation, benefit payouts and tax payments, MetLife also positively impacts millions of individuals and helps grow local economies.

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Supply Chain & the Circular Economy

Circular Economy Briefing – Complimentary

Transitioning from a linear to a circular economy is one of the biggest challenges the industry faces, reducing waste is of paramount importance to ensuring the safety of the planet. It also presents an opportunity for business to drive change through innovation and collaboration.

CyberGrants

Awards, Ratings & Rankings

Congratulations to CR Magazine's 100 Best Corporate Citizens

Congratulations to all the companies that made the 100 Best Corporate Citizens ranking from CR Magazine. It is truly an accomplishment and making this list means that these companies are recognized for their outstanding environmental, social and governance transparency.

Diversity & Inclusion

Scotiabank Furthers Commitment to Human Rights as It Becomes the First Canadian Bank to Adopt the UN Global LGBTI Standards for Business, as Well as Signing onto the UN Women’s Empowerment Principles

Scotiabank announced its signing of both the UN LGBTI (lesbian, gay, bi, trans and intersex) Standards for Business Conduct and the UN Women's Empowerment Principles (WEPs), further demonstrating the Bank’s continued commitment to Diversity and Inclusion and the alignment to the Bank’s Sustainable Business strategy, launched in its 2018 Sustainable Business report. The signing of these two UN initiatives provides Scotiabank the opportunity to showcase the great work already underway in Diversity and Inclusion.

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Innovation & Technology

Identity Theft Can Last a Lifetime

Symantec’s FAST initiative will continue to provide cyber security education and trainings and access to Norton security products and LifeLock identity restoration services directly to foster youth. And, we know that we need to do even more to help keep this vulnerable population safe. We’re working to spread our impact by educating and empowering others who have existing relationships with foster youth and will continue to advocate for strong policies that help protect foster children.

Responsible Production & Consumption

The Value of Food, Responsible Consumption and Fighting Against Food Waste: Costa Cruises Food Waste Reduction Project

Costa Cruises has put food issue at the very heart of its sustainable development strategy, focusing in particular on the objective on cutting food waste.

LOGO

Responsible Production & Consumption

How Brands are Empowering Consumers to Accelerate Change

A month ago, Paris hosted the first European Sustainable Brands conference during a volatile time for the region; the grassroots Gilets Jaunes (Yellow Vests) movement protesting high taxes and economic inequality in the French capital, young people from the Youth Strike 4 Climate movement organizing protests in various UK cities and the disastrous fire at Notre Dame cathedral bringing modern philanthropy back to the debate table. With over 3,000 attendees representing a mix of entrepreneurs, start-ups, non-profits, and brand managers of large companies, it was an inspiring and refreshing experience.

Philanthropy & Cause Initiatives

100 New Young Leaders Join the Journey Towards Zero Hunger

Bayer is excited to announce that it has selected the 100 participants, coming from 45 countries, for the fourth edition of the Youth Ag Summit. The 2019 Summit will take place in Brasilia, Brazil from November 4-6, in partnership with Nuffield Brazil.

Responsible Production & Consumption

Hawesville Mill’s Continuous Improvement Projects Deliver Results

Five years after the introduction of a transformative barge unloading system, our Hawesville Mill continues to embark on projects that help increase reliability and performance in producing pulp and paper. These continuous improvement projects are saving time, reducing costs, increasing efficiency and lowering our environmental impact.

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Philanthropy & Cause Initiatives

Bacardi and Mercy Corps Dive into Puerto Rico Clean Up Efforts

The two dive activities resulted in the collection of 500 pounds of trash, including anchors, fishing sinkers and hooks. Dive teams also removed fishing line that became tangled during the 2017 hurricane season. Not only is the line unsafe for tourists and locals looking for a refreshing swim, but also for hawksbill turtles which live in the area and are on the endangered species list.

Research, Reports & Publications

JetBlue Focuses on Long-Term Emissions Strategy, Climate Risk Management and Innovation

The report details JetBlue’s long-term strategy – mitigating ESG risk, investing in more fuel-efficient aircraft and technology and fueling the aviation talent pipeline of the future.

Environment

Can Greta Bring Moral and Financial Responsibility Into the Climate Conversation?

The type of awareness that Greta has raised for climate change is unprecedented. No one could have anticipated that a 15 year old girl from Sweden sitting alone outside of the Swedish parliament could have turned that single action into a worldwide movement. But she did and the reason it worked is that it was a genuine stand against a ruling class that stopped paying attention to the 99%. I think we need to be very mindful to not tell young people who have the most to lose, what they need to do, what is achievable and what will work.

Innovation & Technology

AERA Launches Luxury Line of Vegan Footwear That Delivers on Promise of Sustainable Fashion

Today, AERA announces its inaugural collection of luxury shoes for both men and women that offsets both its carbon footprint and water footprint by 110%. Produced in partnership with two multigenerational family-owned factories in the Veneto region of Italy, the company marries artisanal shoemaking with its commitment to social responsibility and environmental stewardship.

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Innovation & Technology

HEULIEZ BUS Wins Major Order for Electric Buses From the Paris Public Transport Operator, RATP

The order, worth €133 million was signed in May 2019 and is the largest fully electric bus order to date for Heuliez Bus, a brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI). The vehicles will be delivered over a period of two years starting in 2020. The inclusion of HEULIEZ BUS in the largest European tender for electric buses to be launched thus far by RATP and financed by IDFM, reinforces the brand’s position at the forefront in this specialized field.

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Education

An Introduction to Money Matters

It is estimated that nearly one-third of wealth inequality in the United States can be explained by the financial-knowledge gap1 – the distance between one’s financial goal, such as buying a first home or planning for retirement and knowing the right choices that need to be made to get there. As products and services evolve during the digital age, knowing which choices to make can be more complicated.

Responsible Production & Consumption

‘Last 10% is always the hardest’: Inside General Mills’ push for sourcing, agriculture and communities

According to its 2019 Global Responsibility Report, the Minneapolis, Minnesota-based company sources 85% of its top ten ingredients in responsible ways.

Benevity

Responsible Business & Employee Engagement

How Splunk’s First Giving Campaign Turned a Modest Budget into Major Impact

Data company Splunk kicked off its first company-wide giving campaign with a modest budget. The result? Engaging 61% of their workforce across 33 global offices—and double the donation dollars that went to support 1,300 causes!

Arbor Day Foundation Logo

Awards, Ratings & Rankings

The Arbor Day Foundation Recognizes David Moore, Tree Supervisor at City of Oakland, With Trailblazer Award

The Arbor Day Foundation announced today that David Moore has been honored with the Foundation’s Trailblazer Award.

Latest Campaigns

  1. Communities and People
    Employees are our most valued resource and are at the center of everything we do. Their talent, diversity, and commitment are crucial to our...

  2. AEG's Commitment to Sustainable Operations
    AEG's sustainability initiatives are designed to reduce our consumption of the planet’s limited resources. Through our comprehensive sustainability...

  3. Tapestry I The Power of Our People
    We aim to foster a culture of purpose and fulfillment at Tapestry by embedding equity, inclusion and diversity throughout our organization, and...

  4. AEG Celebrates Inclusion
    At AEG, we embrace inclusion and strive to create a workplace where our employees feel welcomed, valued and respected for the viewpoints, ideas...

  5. Kingfisher Around the World
    The SCS Kingfisher certification mark is showing up on an increasing number of products around the world. It differentiates companies that are making...

  6. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...

  7. Goals That Inspire: Positive Social Impact
    Through our Goals That Inspire we strive to make a positive difference in our communities by relying on our ability to understand their needs and then...

  8. Enriching Women's Lives
    60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of...

  9. International Paper | HEALTHY & ABUNDANT FORESTS
    Vision 2030 Goal: Lead forest stewardship efforts globally

  10. Recognition of our Company
    As the leading sports and live music company in the world, we recognize our responsibility to provide industry leadership and to conduct our business...

  11. PotlatchDeltic 2024 Corporate Responsibility Report
    PotlatchDeltic’s 2024 corporate responsibility accomplishments include: Forests: Planted nearly 29 million seedlings and protected 7,880 miles of...

  12. Climate Stabilization
    SCS is working to advance climate accounting and reporting based on the latest climate science to help stabilize climate below temperature thresholds...

  13. Paris 2024 Olympic and Paralympic Games
    The vision of Paris 2024 Paris 2024 will see a new vision of Olympism in action, delivered in a unique spirit of international celebration. We will...

  14. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...

  15. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...