“Hello, my name is….” It’s a phrase made up of only four words. It takes very little time to say – it’s an easy way to begin a conversation. Yet, when people say these words, they can have such a big impact. My late wife, Kate, started the #HelloMyNameIs campaign in 2013 while living with terminal cancer. As a medic herself, she had become frustrated with nurses and doctors who never introduced themselves to her before providing medical care.