Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.
Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.
This is the LAST week to nominate a company to win a 2016 Corporate Citizenship Award. If you know of a top-notch corporate citizenship initiative or program, don't miss the June 30 deadline to submit an application!
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.
Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.
In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies actively changed the structure of their business to capitalize on the clear-cut competitive advantage of societal investment. Companies in the survey expanded six business-boosting strategies.
Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.
The CEO Force for Good will convene the 2016 CECP Summit: The New Competitive Advantage, bringing together leading practitioners in the field of corporate societal engagement to share powerful insights on trends and the business case to advance companies’ role in solving global challenges. CECP is a coalition of more than 200 companies and CEOs united in the belief that societal improvement is an essential measure of business performance.
Trane Technologies is a global climate innovator with a clear purpose to boldly challenge what’s possible for a sustainable world. See how embedding...
The business landscape is reorienting itself and you can almost hear priorities shifting toward change-readiness and the bigger picture. And in this...
