Philanthropy & Cause Initiatives

A Guide to Successful Marketing Pro Bono

Taproot Foundation

Events, Media & Communications

Libresse Brings Awareness to Women's Pain

Porter Novelli

Interview with Jennifer Risi, Managing Director at Ogilvy Media Influence

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.

Communicating With the Customer

Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.

Last Week to Nominate a Company for 2016 Citizens Awards!

This is the LAST week to nominate a company to win a 2016 Corporate Citizenship Award. If you know of a top-notch corporate citizenship initiative or program, don't miss the June 30 deadline to submit an application!

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

Toyota Presents Community Stars

Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.

Leading Corporations Gained Competitive Advantage through Societal Engagement Programs

In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies actively changed the structure of their business to capitalize on the clear-cut competitive advantage of societal investment. Companies in the survey expanded six business-boosting strategies.

Half of Employees Won't Work for Companies That Don't Have Strong Corporate Responsibility Commitments, According to New Cone Research

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

Ecocentricity Blog: A Request

I want to ask you for something, and I promise that I won’t ask for this but once per year.

Business Leaders Convene to Discuss Corporate Societal Engagement as The New Competitive Advantage

The CEO Force for Good will convene the 2016 CECP Summit: The New Competitive Advantage, bringing together leading practitioners in the field of corporate societal engagement to share powerful insights on trends and the business case to advance companies’ role in solving global challenges. CECP is a coalition of more than 200 companies and CEOs united in the belief that societal improvement is an essential measure of business performance.

Latest Campaigns

  1. kate spade new york
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  2. Whirlpool Corporate Citizenship
    This category covers areas that aren't our signature charities. Main topics can include Homes For Our Troops as well as smaller charity organizations...
  3. Corporate Social Responsibility
    Corporate Social Responsibility
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    Chemours chemistry is essential to our daily lives, global commerce, and the future. Our commitment to product sustainability drives us to innovate...
  5. Aflac News and Updates
    See the latest news about Aflac.
  6. License to Operate
    Corporate governance, risk management, operational integrity, and regulatory compliance are demanding challenges that companies face in today’s ever...
  7. Policy and Regulation
    Cascale shares insights regarding policy and regulation impacting the consumer goods industry, and highlights how it's supporting members prepare for...
  8. Cascale Events
    Cascale organizes and participates in a series of events, leveraging its position as a global convener of close to half the sector to bring together...
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. Entergy's 2024 Performance Report Shares Progress Toward a Better Future
    Entergy’s 2024 performance report, “Energy for a better future” presents an overview of our company’s 2024 achievements, future plans and strategies...