Philanthropy & Cause Initiatives

A Guide to Successful Marketing Pro Bono

Taproot Foundation

Events, Media & Communications

Libresse Brings Awareness to Women's Pain

Porter Novelli

Interview with Jennifer Risi, Managing Director at Ogilvy Media Influence

Jennifer Risi is a seasoned communications executive with more than 15 years of experience. She oversees global media relations at Ogilvy and serves as senior advisor to many of the firm’s clients. She is an expert in nation branding, CEO positioning, crisis communications, corporate social responsibility (CSR) and business-to-business strategy development. She is a worldwide board member of Ogilvy Public Relations.

Communicating With the Customer

Across much of the 2016 Strategic Directions: Water Industry Report, a common trend is that high-profile events impacting water supply and distribution networks have dramatically raised awareness of operational challenges but also demonstrate an opportunity to change decades-long funding trends.

Last Week to Nominate a Company for 2016 Citizens Awards!

This is the LAST week to nominate a company to win a 2016 Corporate Citizenship Award. If you know of a top-notch corporate citizenship initiative or program, don't miss the June 30 deadline to submit an application!

To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention.

Toyota Presents Community Stars

Through the passenger-side window, 83-year-old Ferne Fabis points with excitement at the new bakery set to open soon near her home in Rockville, Maryland. New people and places have always been Ferne’s passion – even after a leg injury forced her to give up her driver’s license.

Leading Corporations Gained Competitive Advantage through Societal Engagement Programs

In the most complete annual analysis of corporate societal engagement, CECP, in association with The Conference Board, found in their annual Giving in Numbers survey that companies actively changed the structure of their business to capitalize on the clear-cut competitive advantage of societal investment. Companies in the survey expanded six business-boosting strategies.

Half of Employees Won't Work for Companies That Don't Have Strong Corporate Responsibility Commitments, According to New Cone Research

Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study. The study reveals an increased expectation for companies to provide not only basic benefits but also ones that allow employees to bring their passions for social and environmental issues to the workplace.

Ecocentricity Blog: A Request

I want to ask you for something, and I promise that I won’t ask for this but once per year.

Business Leaders Convene to Discuss Corporate Societal Engagement as The New Competitive Advantage

The CEO Force for Good will convene the 2016 CECP Summit: The New Competitive Advantage, bringing together leading practitioners in the field of corporate societal engagement to share powerful insights on trends and the business case to advance companies’ role in solving global challenges. CECP is a coalition of more than 200 companies and CEOs united in the belief that societal improvement is an essential measure of business performance.

Latest Campaigns

  1. Opportunity for All
    At Trane Technologies, uplifting our communities and workforce is the key to our continued success. We focus on broadening access to education...
  2. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  3. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  4. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...
  5. Making the World a Better Home | Our Commitment to a Diverse and Inclusive Workplace
    We believe diversity strengthens us and the best ideas come from diverse teams working together. Creating a positive workplace for everyone means...
  6. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  7. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  8. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  9. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  10. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...