Philanthropy & Cause Initiatives

A Guide to Successful Marketing Pro Bono

Taproot Foundation

Events, Media & Communications

Libresse Brings Awareness to Women's Pain

Porter Novelli

Historic Mural, CP Federal City Square Unveiled by City of Jackson

A piece of history for Consumers Energy and its hometown came back to life last week as community members in Jackson, Michigan, unveiled a 9-by-28 foot stained glass mural that used to be part of the company’s former headquarters.

How Aflac Raised Its Reputation Pulse Score for Its CSR Initiatives

I recently had a conversation with the Reputation Institute, a leading research and advisory firm that collects and analyzes data and proffers advice about corporate reputation. We discussed Pulse Scores, derived from data that the Institute calculates for companies to measure their public reputation. Its algorithms are based on seven dimensions: leadership, performance, products/services, innovation, citizenship, governance and workplace.

LIVESTRONG Celebrates 20th Anniversary with Launch of Honor 5K/10K

In celebration of its 20th Anniversary, the LIVESTRONG Foundation – a global leader and pioneer in cancer patient survivorship – announced today the launch of The LIVESTRONG Honor 5k/10k, which will take place on September 17 in downtown Austin.

Crisis Expert Mike Lawrence Joins Panel at the International Crisis Management Conference

Mike Lawrence, Chief Reputation Officer and Executive Vice President of CSR Strategy at Cone Communications, will join a panel of crisis experts at the International Crisis Management Conference on April 5.

Carnival Foundation Awards Four-Year College Scholarships to 17 South Florida High School Students

The students currently participate in the Carnival Scholarship & Mentoring Program, an innovative workplace program sponsored by Carnival and the Miami HEAT, in partnership with Big Brothers Big Sisters of Greater Miami that pairs a student with an employee mentor from Carnival. Prior to entering high school and participating in the Carnival Scholarship & Mentoring Program, the students attended the HEAT Academy, an after-school enrichment program for at-risk youth.

Whole Foods Market's Foundations

Whole Foods Market established and supports three nonprofit foundations: Whole Planet, Whole Kids & Whole Cities. Each organization grew from the company’s mission and core values.

Arrow Electronics’ Carol Baroudi Honored for Top Blog

Arrow Electronics’ sustainability and compliance expert Carol Baroudi was named a finalist in the Blog category at the 2017 PR News CSR Awards last week in Washington, D.C. Carol publishes timely and thought-provoking content on a dedicated blog for Arrow’s value recovery business.

Three Companies Leveraging World Water Day to Amplify Water Commitments

World Water Day took place on Wednesday March 22 and aimed to bring awareness to the global water crisis. Based on the multitude of campaigns, it’s clear that companies are taking note and are motivated to make a difference in the global fight to protect our most precious natural resource.

External Recognition for Our Climate Change and Water Efforts

Our efforts to reduce carbon emissions were acknowledged in 2016 with our inclusion in the ‘Climate A List’. CDP assessed companies globally from across 10 industry sectors; we were one of only 193 companies (9% of applicants) and seven healthcare companies to be A-listed.

Harnessing Online Networks to Improve Patient Care

Our pharmacovigilance centre of excellence collects publically available data from social media and filters out unrelated information and anything that would infringe patient privacy. The Centre’s analysis is helping us to understand the benefits of our products, alert us to unexpected adverse effects, and evaluate the misuse of drugs.

Latest Campaigns

  1. Collaboration and Partnership
    Cascale shares updates on its strategic partnerships with industry stakeholders geared toward shifting the industry into one that gives back more than...
  2. Cascale Governance
    Cascale shares updates from its Board of Directors who serve as the principal governing body and are responsible for setting the strategic direction...
  3. PSEG People & Communities
    PSEG is committed to improving the lives of our customers, our employees and the diverse communities we serve throughout New Jersey and Long Island...
  4. Making the World a Better Home | Our Commitment to a Diverse and Inclusive Workplace
    We believe diversity strengthens us and the best ideas come from diverse teams working together. Creating a positive workplace for everyone means...
  5. Scotts Miracle-Gro | Environment Improvement
    Earth's beauty and resources should be appreciated now and preserved for generations to come. Discover the stewardship initiatives underway to protect...
  6. Leading ESG & Sustainability Stewardship
    The new CNH continues on its longstanding path of excellence in sustainability, which is recognized by the foremost authorities.
  7. Social Impact at Mastercard
    At Mastercard, we’re powering economies and empowering people, building a sustainable economy where everyone prospers.
  8. Investing in our Communities
    We invest in sustainable community outcomes that improve lives.
  9. KeyBank's Community Investment
    In states where Key has a presence, there are approximately 1.7 million low- to moderate-income (LMI) households. Many LMI individuals don’t have bank...
  10. FedEx | Empowering Entrepreneurs
    Advancing women and minority-owned small businesses and entrepreneurs around the world. Small to mid-sized businesses power their local economies and...