With a common goal of improving recycling access and increasing recycling rates by educating consumers about the value of recycling, the International Bottled Water Association (IBWA) and Keep America Beautiful announced their partnership today at the 2018 Keep America Beautiful National Conference, taking place Jan. 17-19 at The Fairmont Dallas Hotel in Dallas, Texas. IBWA will become a national sponsor of America Recycles Day, a Keep America Beautiful national initiative that takes place annually on and in the weeks leading into Nov. 15.