Social Change

The second annual INSPIRE charity concert brought in Jason Mraz fans and charity supporters from across the country to raise funds for Sands Cares Accelerator Program members: the Marty Hennessy Inspiring Children Foundation (ICF) and Nevada Partnership for Homeless Youth (NPHY).

Team CXWorks partnered with Tech Impact to develop a curriculum for a call centre training programme in Nevada to support unemployed young adults.

“The images portrayed in advertising matter,” added Marc Pritchard, P&G’s chief brand officer. “They unconsciously embed bias. I think the days of general audience and general marketing are gone—and I think that’s a good thing. What people want is to see themselves.”

Grant Garrison, managing director at GOOD Corps, talks about how brands can purposefully align themselves with causes and movements to advance social good.

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today released its annual Corporate Responsibility Report for 2017, which reviews accomplishments over the past year and sets new goals for 2020 across all three of the company’s lines of business – Alliance Data’s card services business, Epsilon and LoyaltyOne – as well as the parent company. This year’s report presents an updated corporate responsibility strategy that provides a blueprint for activities over the next three years, with a focus on leveraging the company’s expertise in technology and data analytics to benefit the social good – a purpose-driven approach the company calls “data for good.”

Today, Benevity announced the launch of its latest innovation: Missions, a new module for its award-winning cloud solution that lets companies engage employees in positive actions to do more good, helping create purpose-driven corporate cultures and increase their social impact. Missions empowers employees to adopt new prosocial behaviors through gamified and easy-to-complete activities, which can be tracked, measured and optionally rewarded through the software.

One of my favorite annual events is Points of Light’s Service Unites. Not only is the conference an opportunity to connect with peers to celebrate best practices and commiserate lesson learned, but it is also a chance to share updates on emerging philanthropy trends and hear from global service leaders. This year’s event delivered on its promise of incredible speakers and insights on the state of volunteerism, and I am happy to share my reflections on three networking and learning-filled days in Atlanta.

In 2016, the UN Refugee Agency (UNHCR) launched a #WithRefugees campaign and petition and to date, almost two million people have pledged their support. With World Refugee Day this month, the UNHCR hopes to continue to build momentum for this petition, which encourages decision makers to ensure three basic goals: that every refugee child gets an education, has somewhere safe to live, and can work or learn new skills to support their families.

For the 11th year in a row, Sears and Rebuilding Together have teamed to launch the Heroes at Home initiative, which benefits veterans and their families.