Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value.
Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. If an initiative doesn't contribute to the bottom line, it's not seen as a worthwhile investment.
That's why Taproot developed the Business Value of Pro Bono, a new resource for the field that outlines six common business objectives that pro bono can help support. In addition to the social impact that pro bono can help drive, companies have a lot to gain from engaging their employees in pro bono initiatives.
At Taproot Foundation’s leadership convening Leading the Way, participants across the corporate, philanthropic, and social sector dug into how to use pro bono as a leadership development strategy. Whether it’s practicing intelligent risk-taking, increasing effective communication, or deepening an organization’s inclusivity, pro bono strengthens leaders and their organizations.
The week of October 22nd marked the celebration of Pro Bono Week! CECP wants to reiterate its support to this important employee engagement tool and celebrate its importance for society. The recently released Giving in Numbers: 2017 Edition report evidences the benefits for companies of communicating a clear sense of purpose to their employees.
Everyone working on the Chattahoochee today owes a debt of gratitude to the Friends of the River. They are our heroes. And since 2008, we have partnered with Cox Enterprises to recognize these heroes – environmental volunteers who are creating and preserving outdoor spaces.
A global study from CECP: The CEO Force for Good found that businesses headquartered around the world continued to stand firm in their social investments, despite unrest and instability in their home countries and beyond.
“Why not extend the benefit of volunteering to more people?" This question became the spark that inspired the Global Month of Volunteering at GSK, now underway in October. GSK has been working towards democratizing volunteering—by taking it from the 100 or so employees who can participate in PULSE (our three or six month full-time, immersive volunteer program) to our global employee population of 100,000 employees.
Those of us who have experienced pro bono service understand that it is a powerful way to drive social change. Pro bono can equip social good organizations with the expertise and support they need to serve more beneficiaries, become more efficient, and deliver on their missions more effectively.
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