Business Value of Pro Bono: Cultivate Your Workforce

See how Barclays connects their pro bono programs to the bottom line
Nov 9, 2017 8:35 AM ET

Find the full Business Value of Pro Bono resource here

Pro bono service is a powerful way to drive social change. Yet, many corporate employees looking to bring pro bono service to their company struggle to get buy-in from leadership and other key stakeholders. Although these stakeholders may understand the social value of pro bono, they don't always see the business value. 

That's why Taproot developed the Business Value of Pro Bono, a new resource for the field that outlines six common business objectives that pro bono can help support.


A company's workforce is its most valuable asset.
Having the right people in the right roles at the right time is critical to a company's ability to meet its strategic objectives. But companies are struggling to find and retain the talent they need to sustain and grow their business. Pro bono helps companies... win the battle for top talent, connect people to purpose, and promote diversity and inclusion.

Barclays' Pro Bono Approach: 
Barclays worked with Taproot to develop a program that connects employees to nonprofits that face strategic business challenges. Employees are exposed to powerful new experiences that enhance their professional development. 

In Barclays' Words...
"The Barclays Pro Bono Program gives our colleagues the opportunity to be creative, entrepreneurial, and develop their leadership ability. We have been able to share that opportunity as part of our campus recruiting efforts." 
-John Kenny, AVP of Citizenship & Reputation

Check out the Business Value of Pro Bono and explore how to connect your pro bono programs to the bottom line.