Corporate Responsibility

Marketers Speak to the Power of Purpose at the Cannes Lions

Once upon a time, the concept of “purpose” was de rigueur at the Cannes Lions International Festival of Creativity. It was threaded through just about every conversation, panel and presentation. Increasingly, that required conversation has shifted to gender equality, diversity and inclusion. That doesn’t mean that purpose has taken a back seat, but the discussion around purpose has been modified and when it’s discussed, the examples appear more meaningful, transparent, and true to an organization’s DNA.

Inclusion & Opportunity

Mars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a Culture of Change

Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek’s Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars.

Research & Reports

Insights Collection Delivers a Far-Reaching Assessment of Company Actions as They Respond to New Global Challenges

In an effort to provide a comprehensive view of the private sector’s activity in the Corporate Societal Engagement (CSE) space, CECP has released the second annual Investing in Society, this time launched exclusively online. Developed from CECP’s original research, thought leadership, findings from the 2017 Giving in Numbers Survey, hundreds of monthly discussions with more than 200 of the world’s largest companies, conversations with leading experts, and on-the-ground practitioners, Investing in Society is a 360-degree view of the corporate sector over the past year.

Research & Reports

Moody’s Details Its Progress Opening Doors to a Better Future

Moody’s Corporation’s newly released Corporate Social Responsibility (CSR) Report details the company’s progress in delivering on its goal of empowering people around the world to create a better future for themselves, their communities and the environment. “Moody’s CSR strategy is focused on finding challenges that we can solve by creating paths to knowledge and opportunity,” said Raymond McDaniel, President and Chief Executive Officer of Moody’s. “I am proud that Moody’s employees have dedicated their time and expertise to addressing these challenges — from supporting small business owners to nurturing the environment — in ways that have changed the world around us for the better.”

Awards & Rankings

Sodexo Named to Diversity Best Practices Inclusion Index

Sodexo, a food services and facilities management company committed to improving Quality of Life, announced today their ranking as a top scorer on the Diversity Best Practices (DBP) Inclusion Index after receiving a score of 76 percent. The DBP Inclusion Index provides data and insight about participating organizations specific to their diversity and inclusion practices in recruitment, retention, and advancement; organizational culture; and demographic transparency. This is the second annual DBP Inclusion Index where Sodexo scored above 70 percent.

Awards & Rankings

2018 Top Latino Leaders to be Honored at 4th Annual Latino Leadership Conference

The Council for Latino Workplace Equity (CLWE), an initiative under the National Diversity Council, will host its Fourth Annual National Latino Leadership Conference on October 10 at the DoubleTree by Hilton Hotel Los Angeles Downtown. This year’s theme is “Latino Leadership: Power of the Past, Force of the Future.”

Awards & Rankings

Comcast NBCUniversal Named One of PEOPLE’S '50 Companies That Care'

We’re excited to be named among the top companies for our culture of giving back.

Thanks to the feedback of our employees, for the first time Comcast NBCUniversal was ranked #4 in the country by PEOPLE magazine and Great Place to Work for our ongoing commitment to create real and lasting impact in the communities where we live and work.

The 2018 Companies That Care list highlights the top US companies that demonstrate outstanding respect, care and concern for their employees, their communities and the environment.

Corporate Responsibility

CEOs Speak up on Zero Tolerance

The past two years have witnessed a bold shift in leadership from the C-Suite. Now more than ever, CEOs and senior Executives at the world’s leading companies are speaking out on social policy issues that conflict with the core values of their business. This phenomenon, dubbed “CEO Activism,” is on the rise – and right on queue. CEO Activism as a core component of corporate societal engagement strategy has shifted from important to imperative. According to the 2018 Edelman Trust Barometer, public trust in business and government to “do the right thing” fell sharply from 2017 to 2018.

AI & Technology

Interview: Science Engagement Research Partner Tina Blackmore

This interview is with Tina Blackmore, who works as a Science Engagement Research Partner for MARS.

Inclusion & Opportunity

Mars CMO: Marketing Industry Making Good Progress on Diversity

In an interview with James Wright for CNBC, Andrew Clarke, Chief Marketing and Customer Officer at Mars discusses the work being done by marketers to boost diversity and protect endangered animals.

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